Pepsi’s half-billion advertising push should take about two years to work, according to an article in the Financial Times from Sunday.
If it does, according to CEO Indra Nooyi, the company will be as well known for the “total liquid refreshment market” instead of simply the CSD competition known colloquially as the “cola wars,” according to the story.
The company — and Nooyi herself — has been criticized by some shareholders following sluggish stock performance. She recently oversaw a management shakeup and has suggested it will be spending $500 to $600 million on its 12 core snack and beverage “megabrands.”
Here’s a look at the whole story.