Los Angeles, CA (July 24, 2012) — For nearly 100 years, the Gracie family has been teaching people of all ages to stand up for themselves using Gracie Jiu-Jitsu; building confidence, capacity and well-being in the process. With the increasing prevalence and awareness of bullying, the Gracie Academy’s Bullyproof program is truly a gift to kids, their parents and society.
In keeping with its commitment to inspire people to MOVE into life in all respects, with health and vitality, O.N.E. Coconut Water applauds its team MOVE member Rener Gracie and his brother Ryron, who will be welcoming 100 kids from all parts of the globe for a six-day Bullyproof camp at their Academy in Torrance, California, July 30th through August 4th, 2012.
As part of its Summer 2012 MOVE campaign, O.N.E. recently released a minute-long film entitled You Will Overcome, featuring Rener, which honors the Gracie legacy and will be providing O.N.E. Coconut Water to the camp participants. You can watch the video at onedrinks.com/#rener
As illuminated in the award-winning documentary Bully (thebullyproject.com), bullying is a debilitating and even life-threatening form of aggression and abuse. Moving through and beyond bullying is essential to health, happiness and well-being. O.N.E. Coconut Water is honored to support and celebrate the important and profoundly effective work of the Gracie’s Bullyproof program – a powerful antidote to bullies and bullying, and a life-enhancing experience for kids, their families and communities.
“At the foundation of the Gracie Bullyproof program is the belief that a confident child is a ‘bullyproof’ child,” observes Rener. “By giving children the non-violent self-defense skills to neutralize the violent physical attack of an aggressive bully, we give them the unshakable confidence to address bullies and defeat them WITHOUT violence. We’re teaching kids to fight fire with water.”
The camp is Monday – Friday, 9am – 12pm every day. Kids will learn the verbal, physical, and psychological self-defense tools to overcome bullies without violence. The Bullyproof program has been featured on CNN, NBC, and Oprah.com. The Gracie’s Bullyproof program is also available on DVD and in online streaming video format at graciekids.com
O.N.E. exists to foster excellence and well-being, through its beverages and engaging educational campaigns. O.N.E. inspires people to MOVE into life, DRINK to fuel their inspired journey, and GIVE with everything they’ve got – to live life to the fullest, while serving the greater good.
O.N.E. Coconut Water is available in over 50,000 retail outlets including Whole Foods Market, Publix, Kroger Stores, Safeway, Walmart, 7 Eleven, Cost Plus World Markets, Vitamin Shoppe and on Amazon.com. Visit onecoconutwater.com