Newport Beach, California (April 2, 2012) – It has been two years since Coast Brands and ISS Research, LLC, makers of OhYeah!, entered their contract for brand representation to DSD Distributors, Grocery and Convenience Chains. That contract was for California and Nevada. In late 2010, the contract was amended to include the Southwest, and in 2011, the Midwest and Southeast was added. Today, ISS and Coast Brand Group have announced a joint National expansion plan including the Northeast and Northwest regions.
Over the past two years Coast has supported OhYeah!’s sales efforts and acted as the distributor management team for the respective regions. It has currently closed over 50 DSD distributors, dozens of national grocery and convenience chains and 10,000+ new doors. Recently announced chain authorizations include Kangaroo Express (The Pantry), Sheetz, AM/PM and Circle K while continuing to add DSD partners on a weekly basis. These successes are a direct result from momentum the OhYeah! brand has seen due to increased awareness driven by marketing initiatives.
“It’s a pleasure to work with ISS and support the OhYeah! brand. We have really grown together as a team. We sit down and strategize quarterly, identify the goals for the company and then we go out and achieve those objectives as a team. Even though we are two separate companies, we feel very much like we’re part of the same family” says Coast Brands’ CEO, Bob Groux.
OhYeah! was one of the first brands to sign a Beverage Management Agreement with Coast over two years ago and is the first brand in Coast’s portfolio to go National. “This is exciting for us on several levels” states Groux, “It proves that our model not only works on a regional level but nationally as well. It shows that good, solid brands like OhYeah! don’t have to spend millions of dollars building their own internal national sales force to succeed and lastly, it proves that brands can achieve a national footprint without having to go everywhere at once”.
Ron McAfee, ISS CEO explains, “Our partnership has been terrific. The Coast Brands’ model has allowed us to grow at our own pace. They have a very solid reputation with both retailers and distributors, and are producing results. They have probably saved us many years had we tried to do this by ourselves. Our products are in well over 50 DSD distributors and we have experienced excellent pull thru at retail. At this point, we’re positioned to roll out nationally and our partner of choice is Coast Brands.”
ISS has re-signed 9x All- Star and 3-Time NL MVP Albert Pujols to a multi-year agreement. They will be executing a full marketing campaign focusing around Albert and the Los Angeles Angels. Along with the Angels sponsorship, ISS will continue to sponsor the 2011 World Series Champion, St. Louis Cardinals. Both programs include several OhYeah! branding elements around the respective stadiums and scoreboards, along with digital signage, game day giveaways and local retail promotions. If you don’t know OhYeah!, you will.
About ISS Research/ OhYeah! Nutrition
ISS Research, LLC, was founded in 1998, and launched the OhYeah! brand in 2004. OhYeah! has grown into one of the world’s premier nutritional brands offering high quality, award-winning products. OhYeah!’s authenticity is evident through its innovative products, engaging events, dominant brand recognition, and consumer loyalty across the globe. By adhering to a strict regimen of excellence and integrity, the OhYeah! brand has earned the NSF Certification for several products while being awarded the #1 Nutritional Shake, Nutritional Bar, and Protein Powder in America by the acclaimed American Masters of Taste Foundation. For further information please visit www.ohyeahnutrition.com
About Coast Brands Group, LLC
Coast Brands Group, LLC, located in Newport Beach, California, is the leading brand representation provider for beverage companies looking to establish or expand sales and distribution to key markets in the United States. Its DSD Network has over 200 distributors in 50 states that together reach over 100,000 retail accounts in the West, Southeast, Midwest, Southwest, Pacific Northwest and Northeast. Coast Brands is unique in that it represents brands to DSD distributors as well as retailers. Its impressive list of brands/clients include OhYeah!, XING Tea, ACTIVATE, Kronik Energy, Green Planet, Volcanic Mineral Water and, most recently, craft beer brand Crazy Mountain. For further information please visit: www.coastbrands.com
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