Point Brands Secures New Distribution in Western Colorado for iXtreme Hydrator

Denver-based beverage company partners with Innermountain Distributing and doubles its retail presence

DENVER (Sept. 18, 2012) – Point Brands, makers of iXtreme Hydrator (iX), a caffeine-free electrolyte infused, lightly carbonated functional beverage, today announced that it has secured distribution with Newcastle, Colo.-based Innermountain Distributing Co., serving 12 Western Colorado counties, including Summit, Eagle, Gunnison and Leadville. With the addition of Innermountain, iX now reaches over 20 percent of Colorado’s five million population. Innermountain is a full service distributor serving well-know brands such as Red Bull, Izze and Arizona Teas.

“We are extremely pleased to represent and distribute iX in Western Colorado,” said John Lee, sales manager of Innermountain. “We are looking forward to taking this brand to the next level.”

iX made its debut in select convenience stores, restaurants and skate shops in Aspen and Denver earlier this summer. The beverage’s goal is to be an alternative to energy drinks and promote an active, positive lifestyle without supplements.

“Innermountain will enable us to complete our distribution to a number of store chains and communities that have been excited about iX and waiting to see it in more retail locations,” said Jeff Somers, CEO and co-founder of Point Brands. “This is a major step forward in developing a complete distribution system for the Colorado market.”

About Point Brands

Point Brands Inc., is a Denver-based beverage company focusing on functional lifestyle beverages. The company developed and distributes iX Mixer and iXtreme Hydrator. For more information about Point Brads, visit, www.drinkiX.com. For a more social relation with iX follow, @Drink_iXtreme and @iXMixer on Twitter and become a fan on Facebook: www.Facebook.com/drinkiX and www.Facebook.com/iXMixer.