POM Wonderful debuts new single serving size of its 100% Pomegranate Juice for convenience, portability and enjoyment
LOS ANGELES (May 4, 2012) – POM Wonderful, the world’s leading pomegranate grower and trusted juice brand, will now offer its 100% Pomegranate Juice in a conveniently sized 8 oz. bottle, which will be available in the produce section of grocery stores nationwide.
The portable 8 oz. bottle is ideal for any lifestyle, offering a single serving of 100% pomegranate juice in one 8 oz. bottle. Each 8 oz. bottle contains 100% all-natural juice of two California-grown POM Wonderful pomegranates—and nothing more. The 8oz size is ideal for those on-the-go, and will join POM Wonderful’s family of products which include 16 oz., 24 oz., 48 oz., and 60 oz. sized bottles, perfectly sized for at home, all the time, enjoyment.
“At POM, we’re passionate about providing smart, healthy solutions for today’s busy consumer,” says Laurie McCartney, Chief Marketing Officer of POM Wonderful. “We designed the new 8 oz. size to meet the needs of consumers; it is perfect to grab on the go, enjoy on your way to work, or toss into a lunchbox for a single serving of delicious, good-for-you, pomegranate juice.”
As a vertically integrated pomegranate company, POM Wonderful manages every step of the process, from growing its own Wonderful variety pomegranates to hand-picking and crushing the fruit to bottling the delicious juice contained within. POM’s “tree-to-bottle” philosophy and proprietary juicing technology ensures the highest quality juice, containing powerful polyphenol antioxidants in every 8 oz. serving.
POM Wonderful’s new 8 oz. size of 100% Pomegranate Juice will be available at grocery stores and convenience stores nationwide for an average retail price of $1.99.
About POM Wonderful
POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. POM Wonderful grows, handpicks and juices its own pomegranates which means that each bottle of POM Wonderful 100% Pomegranate Juice is guaranteed to contain pure pomegranate juice that consistently delivers superior taste and a potent serving of the Wonderful variety’s unique blend of polyphenol antioxidants.
Through its proprietary technology, POM Wonderful is able to use its fresh pomegranates to make its delicious, all-natural POM Wonderful 100% Pomegranate Juice and extract POMx, an all-natural, ultra-potent concentration of polyphenol antioxidants. POM Wonderful Pomegranate Juice, LITE POM and POM Tea are available year-round in the refrigerated section of produce departments in supermarkets nationwide. POM 100% Juice Concentrate as well as the POMx family of products are sold online exclusively at www.pomwonderful.com/products. To learn more, visit www.pomwonderful.com.