Pulse Secures Distributor for Baltimore/Washington DC Area for its Cabana Lemonade

DENVER, CO–(Marketwire – Sep 11, 2012)The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse”), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has formed a partnership with Maryland based Beverage Network of Maryland which services over 3,000 accounts in the Baltimore/Washington DC and Northern Virginia markets covering a population of over 5 million. With this agreement Pulse has extended its reach into 41 US states through 65 distribution partnerships. Specific details of the partnership were not disclosed.

Beverage Network of Maryland distributes a variety of beverage products including Voss Water, Vernor’s® Sodas, Welch’s®, Crush® Sodas, Cintron™ Teas, Nestle® Nesquick™, Skinny Water® and Reed’s Ginger Beer®. Morris Stodard, President and CEO of Beverage Network of Maryland, said, “We are extremely excited about our new distribution partnership with Pulse. Selling the best premium all natural Lemonade to our customers in the greater Baltimore, Maryland, Washington, DC and Northern Virginia areas will prove to be a tremendous opportunity for both of our companies.”

Paddy Sheya, Pulse’s National Sales Manager, said, “Beverage Network’s reach extends across one of the largest metropolitan areas in the country and partnering with them helps us increase our coverage in the Mid-Atlantic Region. This relationship also enables the gaining of access into distribution channels and accounts where our brands have not yet penetrated. Some of their regional chain accounts include Giant-Landover, Walgreens and Shoppers Food & Pharmacy.”

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to “red carpet” its flagship beverage product Pulse® NutriPurpose™, originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.