Pulse Secures New Distribution in Northern California for Cabana Lemonade

DENVER, CO (Marketwire – Sep 6, 2012) The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse”), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution with Livermore, CA based Geyser Beverage Company (“Geyser”) serving 17 Northern California counties, including San Francisco, covering a total population base of over 8.5 million. With the addition of Geyser, Pulse now reaches over 80% of California’s 37 million population, through existing distributors Avanzar, Energized and RC/7up of Chico.

Geyser is a full service beverage distributor serving well-known brands such as Jones Soda™, BodyArmor SuperDrink™, Kombucha Wonder Drink® and Pure Swiss Water. Sill Krevocheza, CEO of Geyser, said, “We are extremely pleased to represent and distribute Cabana® 100% Natural Lemonade in Northern California.”

Bob Yates, CEO of Pulse, said, “Geyser will enable us to complete our distribution to a number of store chains that have been waiting for us to assign a distributor for this area. This is a major step forward in developing the complete distribution system for the California market.”

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to “red carpet” its flagship beverage product Pulse® NutriPurpose™, originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.