PURE SWISS Accelerates Momentum with Addition of New Distribution Partners

San Francisco/Zurich, November 13th 2012 – PURE SWISS Inc, a Swiss-based premium mineral water manufacturer continues to expand its presence with the announcement of two new distributors, Unified Grocers and Nature’s Best. These new partners will help open the door for PURE SWISS to enter the Central, Southern and additional parts of the Western United States.

“We are excited to be working with both Nature’s Best and Unified Grocers, which are among the nation’s most well respected distributors. Together with Unified Grocers and Nature’s Best, PURE SWISS will have the opportunity to bring pure alkaline mineral water to a broader market. Being the only Swiss Mineral water brand in the US market provides a unique offering for all our distribution partners,” said Alex Fries, CEO of PURE SWISS.

The increased distribution points in local markets, convenience stores, and retailers serviced by Unified Grocer’s and Nature’s Best will help to scale the explosive retail growth which PURE SWISS experienced in 2011.

“PURE SWISS’ vision to offer natural, crisp, healthy mineral water is one that really resonates with our distribution partners and their customers,” said Ernesto Paiz, Director of Marketing of PURE SWISS. “Combined, our two new partners enable us to deliver healthier options to valued customers.”

About Unified Grocers

Founded in 1922, Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries, which generated approximately $3.8 billion in sales during fiscal 2011, offer independent retailers all the resources they need to compete in the supermarket industry. About Nature’s Best Nature’s Best is the largest privately owned wholesaler distributor of health and natural food products in the Natural Products Industry. They provide a full-line of Certified Organic, Natural and Specialty products to retail stores throughout the South, Central and Western U.S., Alaska, Hawaii, and Asia.


PURE SWISS Inc., a subsidiary of PURE SWISS Holding in Switzerland, is a privately held company in operation since early 2009. Our mission is to bring healthy, refreshing mineral water straight from the pristine Swiss Alps to consumers worldwide. PURE SWISS is available in both glass and PET, is naturally alkaline, low in both sodium & nitrates, and contains an array of essential electrolytes – it’s simply healthy and refreshing. PURE SWISS is also available in California and Utah, at leading supermarkets and natural food retailers such as Bristol Farms, BevMo!, Berkeley Bowl, Draeger’s Markets, WholeFoods and Harmons. For more information on PURE SWISS please visit: www.pureswisswater.com.