PURE SWISS Accelerates Momentum with Addition of New Distribution Partners

November 13, 2012 11:59 am

San Francisco/Zurich, November 13th 2012 – PURE SWISS Inc, a Swiss-based premium mineral water manufacturer continues to expand its presence with the announcement of two new distributors, Unified Grocers and Nature’s Best. These new partners will help open the door for PURE SWISS to enter the Central, Southern and additional parts of the Western United States.

“We are excited to be working with both Nature’s Best and Unified Grocers, which are among the nation’s most well respected distributors. Together with Unified Grocers and Nature’s Best, PURE SWISS will have the opportunity to bring pure alkaline mineral water to a broader market. Being the only Swiss Mineral water brand in the US market provides a unique offering for all our distribution partners,” said Alex Fries, CEO of PURE SWISS.

The increased distribution points in local markets, convenience stores, and retailers serviced by Unified Grocer’s and Nature’s Best will help to scale the explosive retail growth which PURE SWISS experienced in 2011.

“PURE SWISS’ vision to offer natural, crisp, healthy mineral water is one that really resonates with our distribution partners and their customers,” said Ernesto Paiz, Director of Marketing of PURE SWISS. “Combined, our two new partners enable us to deliver healthier options to valued customers.”

About Unified Grocers

Founded in 1922, Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries, which generated approximately $3.8 billion in sales during fiscal 2011, offer independent retailers all the resources they need to compete in the supermarket industry. About Nature’s Best Nature’s Best is the largest privately owned wholesaler distributor of health and natural food products in the Natural Products Industry. They provide a full-line of Certified Organic, Natural and Specialty products to retail stores throughout the South, Central and Western U.S., Alaska, Hawaii, and Asia.

About PURE SWISS

PURE SWISS Inc., a subsidiary of PURE SWISS Holding in Switzerland, is a privately held company in operation since early 2009. Our mission is to bring healthy, refreshing mineral water straight from the pristine Swiss Alps to consumers worldwide. PURE SWISS is available in both glass and PET, is naturally alkaline, low in both sodium & nitrates, and contains an array of essential electrolytes – it’s simply healthy and refreshing. PURE SWISS is also available in California and Utah, at leading supermarkets and natural food retailers such as Bristol Farms, BevMo!, Berkeley Bowl, Draeger’s Markets, WholeFoods and Harmons. For more information on PURE SWISS please visit: www.pureswisswater.com.

Companies PURE SWISS Inc.

Company: PURE SWISS Inc. Website: http://www.pureswisswater.com

Why is PURE SWISS Water a healthy choice?0 NitratesNaturally MineralizedpH level: 8.2 helps reduce body?s acidity levelsLow sodiumPURE SWISS mineral water starts its long journey by filtering through the high altitude peaks around the San Bernardino ...

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paulmason1

The UN’s World Health Organization (WHO) has recently recommended that
drinking water contain at least 25 mg of magnesium per liter, to prevent
heart attacks, strokes, and numerous other maladies. To find it, just
Google the title, CALCIUM AND MAGNESIUM IN DRINKING WATER, and go to
page 80 to find the recommendation. Magnesium-in-water may prevent
15-25% of heart attacks and strokes.

http://www.who.int/water_sanitation_health/publications/publication_9789241563550/en/index.html

Using a 1977 estimate by the US National Academy of Science, and
adjusting for population growth, as many as 12 Million Americans have
died needlessly since the FDA destroyed the American mineral water
industry in 1933. http://www.mgwater.com/

I built an entire online library of medical journal articles about
magnesium-in-drinking-water at http://www.mgwater.com/

Both New York City and San Francisco have about 5 mg of magnesium per
liter in their drinking water, and so are unfit for consumption. I
don’t know of any American tap waters that meet the WHO recommendation.

Only a few springs on earth meet the WHO recommendation:

a. The sacred spring of Zam Zam in Mecca, with 32 mg/L.

b. San Pellegrino spring in Italy, with 57 mg/L (but bad flavor).

c. Adobe Springs in California, with 110 mg of magnesium per liter (and
good flavor). Adobe Springs is the ONLY licensed water source in
California that meets the WHO recommendation. I am not aware of any
other licensed water source in the United States that meets that
recommendation.

I host the Arab Healthy Water Association, and the Healthy Water
Association of the US. And, I own the Adobe Springs.

The FDA destroyed the American mineral water industry in the 1930′s,
assuming that minerals in water were just pollutants. So there is NO
American mineral water industry, other than my Adobe Springs water,
which serves several brands. The Adobe Springs are in a rugged, remote
wilderness, about 2 hours east of San Francisco.

Do you want more information?

7-Up has bottled Adobe Springs water as Noah’s Spring Water since 1991.

Being in a remote wilderness, I have not been able to communicate the
story of magnesium to bottlers or consumers, so 70% of our water is
still un-utilized, going to waste as its spills into the rocks. This
water SHOULD be saving lives. 6.5 cents per gallon.

I’m more of an engineer than a P.R. or advertising guy, so I apologize
for my unskilled presentation. That’s why I need you to tell the story,
and educate the public.

We have a Free Spigot at the Adobe Springs, and some people bring 300
gallon tanks on pickups a hundred miles or more, to get our Free Water.
It’s a very dramatic natural setting, like a miniature Grand Canyon.

Cordially,

Paul Mason, owner

Adobe Springs

19,000 Del Puerto Canyon Road

Patterson, California

95363

(408) 897-3023

http://www.mgwater.com/adobe.shtml

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PURE SWISS Accelerates Momentum with Addition of New Distribution Partners

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