Red Jacket Juice Announces Major Re-Branding Initiatives, Retail Growth and Launch of New E-Commerce Website

NEW YORK, May 31, 2012 /PRNewswire/ — Red Jacket Juice, a premium line of fresh all natural and unfiltered 100% fruit juices, cold pressed at Red Jacket Orchards in upstate New York, has re-launched with a bold new brand identity, rapidly growing retail alliances and a new e-commerce platform.

Red Jacket Orchards (RJO), a third generation family owned orchard has partnered with HealthBx, the master distribution company devoted to the branding, promotion and sales of Red Jacket Juice. The beverage line has updated its brand identity with a fresh new look while still keeping its award-winning juice the exact same. “We have enjoyed developing wildly passionate consumers for decades now, but our juice is really just being discovered beyond the gourmet NYC marketplace,” commented Brian Nicholson, President and third generation owner of RJO. “We really are bringing fresh back to juice, and now with the resources of HealthBx, we look to exponential growth ahead!”

Red Jacket Juice is available in five apple-based blends: Fuji-Apple (past winner of Fancy Food Show’s “Outstanding Beverage of the Year”), Raspberry, Strawberry, Grape and Blackcurrant; two fresh fruit nectars (“Stomps”): Tart Cherry and Apricot and two ciders: Apple and Spiced Apple. Red Jacket Juice can be purchased at top retailers such as Food Emporium, FreshDirect.com, Gristedes, Price Chopper, ShopRite, Wegmans and Whole Foods, and NYC specialty stores (Fairway, Zabars, Dean & Deluca, Agata & Valentina, Guy & Gallard, and more). Red Jacket Juice can also be purchased and shipped to any location in the U.S. on the newly launched www.RedJacketJuice.com.

Red Jacket Juice is 100% all natural, unfiltered and cold-pressed with no added color, sugar or flavoring. Each juice is as close to the raw fruit as possible, with no more than three natural ingredients in each bottle. Red Jacket Juice is also a great source of fiber, Vitamin C and antioxidants. Studies have shown cloudy and unfiltered juice can have over 50% more antioxidant power than processed juices.

Red Jacket Juice has garnered notable media attention with Zagat rating it as the “best-on-the-planet” and New York Magazine dubbing it as “an uncut jolt to the brain.”

For additional information, please visit www.RedJacketJuice.com

About HealthBx:
HealthBx is the master distribution company devoted to branding, promotion and sales of Red Jacket Orchard’s entire beverage line, Red Jacket Juice. Partnering together with the Nicholson family is the Bauer family, bringing decades of distribution and national brand building experience in beverages and as co-founders of Crumbs Bake Shop.

About Red Jacket Orchards:
Originally planted in 1917 and purchased by the Nicholson family in 1958, RJO has grown from a roadside retailer to a major East coast producer of delicious and unique fresh fruits and juices. Today, RJO grows using environmentally sensitive techniques on over 650 acres and makes award winning juices in one of the newest L.E.E.D. certified “green energy” facilities in the United States.