Reed’s, Inc. Announces New Distribution Agreement for Southeastern Michigan

Reed’s Continues Building Distribution Footprint Throughout North America

LOS ANGELES, CA–(Marketwire – Feb 22, 2012)Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Canada Dry Bottling of Lansing (CDBL), MI, a full-service direct store delivery distributor of premium non-alcoholic soft drinks, energy drinks and juices with offices in Lansing, Michigan. Under this new agreement, CDBL has agreed to begin distributing Reed’s and Virgil’s brands in all retail channels, large and small, throughout Southeastern Michigan.

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., commented, “We continue to grow our direct store distribution footprint throughout Michigan and the US. The addition of Canada Dry Bottling of Lansing as a distribution partner shows tremendous confidence in the strength of our brands. This is another exciting step toward advancing the true potential of the Reed’s portfolio of brands.”

Chris Reed, Founder & CEO, stated, “Momentum for our brands continues to build. We are in the first phase of our Michigan direct store distribution build-out, but we expect to have 100% coverage shortly. Quite simply, this will put more product in more places, increasing our presence and availability to the consumer.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew
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About Canada Dry Bottling Co. of Lansing

Mid-Michigan’s source for great tasting beverages! CDBL is a family-owned and operated wholesaler of specialty beverages and food products, including more than 50 brands of juice, soda pop, mixers, tea and water. We service more than 1,000 accounts in nine Michigan counties. The Shanker Family is celebrating 80 years of business as of 2012.