Launching on 9/1/12, the promotion encourages patrons to actively participate in the democratic process and to show symbolic pledges of support to the candidate and/or political party of their choice by ordering & consuming one of two Roaring Lion cocktails. Whether fans choose the “O-Bomb-A” (Roaring Lion + herbal liqueur) or “Romney Bombme” (Roaring Lion + triple sec), bartenders will keep a tally of the ‘votes’ received at each respective establishment on a prominently displayed ‘Drink Your Vote’ scoreboard up until the big day (November 6). Fans are also encouraged to cast their vote online & find additional election-inspired cocktail recipes at www.DrinkYourVote.com. A counter on the site will keep track of every vote submitted online from around the country until Tuesday, November 6th. Election-frenzied fans can then share drink ideas with friends through their social media accounts at www.FB.com/RoaringLionEnergyDrink.