NASHVILLE, Tenn.–(BUSINESS WIRE)–“Used to drink bad, sugar and caffeine, now I drink good…” raps the young talent competition winner in the new music video that aims to make healthy, all natural drinks the next cool trend, launched today by Simpli.
The message is simple: abandon the caffeinated and sugary beverages in favor of healthier choices. The goal is to make healthy appealing to younger people.
“It’s really all about what young people perceive as “cool,” says Helena Lumme, who co-owns Simpli together with Mika Manninen. “Beverage companies spend millions in making unhealthy drinks appealing. We have to do a better job to make clean and natural a cool thing,” conclude Lumme and Manninen, who also wrote and directed the video.
The video is edited by Adam Little, editor of many # 1 music videos for today’s hottest stars including Carrie Underwood, Taylor Swift, Justin Bieber, Miranda Lambert, Blake Shelton and many more.
Simpli’s music video is performed by aspiring musician, Sawyer Frye, winner of Simpli’s Next Great Talent competition. “Feedback from young viewers has been exactly what we hoped ‘great message,’ ‘the guy is hot,’ ‘makes me want to drink it,'” Lumme adds.
The Next Great Talent is Simpli’s annual competition with a mission to get young people interested in healthier choices. The next annual contest will be announced in the Spring.
To join Simpli’s movement to get the younger crowd to abandon spike and crash energy drinks, and make healthy drinks cool, visit www.livesimpli.com. You can also follow Simpli on Twitter (@LiveSimpli) and Facebook (www.facebook.com/pages/Simpli).
Lumme and Manninen founded Palm Beach Gardens-based Simpli, a company that produces and imports oat shake smoothie beverages and gluten free oatmeal. Their company has seen rapid success by capitalizing on the growing market for healthy better-for-you all natural and dairy-free products.
Currently, the company has 13 employees with the two founders and 11 salespeople in Los Angeles, Texas, Chicago and the Pacific Northwest. Last November Simpli won the BevNet award for Best Smoothie of 2011 and has subsequently received prestigious industry awards from the National Association of Specialty Foods Trade (NASFT) and National Restaurant Association (NRA).