Testament To Great Taste” Owners Comment As New Nondairy Beverage Receives Third Major Food Industry Honor
WASHINGTON–(BUSINESS WIRE)–Simpli™ OatShake Coffee (www.livesimpli.com) was presented with the sofi™ Silver finalist award for Outstanding Cold Beverage from the National Association for the Specialty Food Trade, Inc. (NASFT) at a red-carpet ceremony yesterday at the Summer Fancy Food Show in Washington, D.C.
This is the third award received by Simpli OatShake within the last six months having won BevNET’s Best New Smoothie drink and the National Restaurant Association’s Product Innovation Award. Simpli OatShakes are sold nationally in 38 states in 1200 stores and online at amazon.com.
“We have pulled off a hat trick winning 3 out of 3 awards, again being recognized as a standout beverage by an esteemed panel of food and beverage industry judges who clearly see the uniqueness of our new OatShake Coffee drink,” said Helena Lumme and Mika Manninen, Simpli co-founders. “The distinction of OatShake Coffee as a great tasting, healthier coffee break completely sets it apart from anything else on the market today in terms of flavor and nutritional value.”
A unique coffee experience, OatShake Coffee is the perfect delicious, good-for-you alternative to sugar-filled, spike-and-crash coffee drinks, and dairy or soy lattes. All natural, all vegan and 100% free of genetically-modified organisms (GMOs), OatShake Coffee contains nothing artificial and with only 25 mg of caffeine from real Arabica coffee gives a jittery-free energy boost.
Conveniently packaged for enjoying anywhere, anytime, OatShake Coffee is portable and easy to toss into a briefcase or purse in the morning to drink while commuting or at work. Since the caffeine count is relatively low, OatShake Coffee is ideal for that mid-afternoon slump pick-me-up or satisfying snack at your desk.
The sofi Awards are open to members of the NASFT, a not-for-profit trade association established in 1952. To learn more about the 2012 sofi Awards, visit foodspring.com/sofiawards.
The idea for Simpli OatShakes started in 2008, when U.S. émigrés and Simpli co-founders Helena Lumme and Mika Manninen were visiting their native Finland and tasted their first oat-based smoothie and decided soon after to bring it to the U.S. Simpli OatShakes are the first of many wholesome foods being introduced by Simpli. For more information, visit www.livesimpli.com. You can also follow Simpli OatShakes on Twitter (@LiveSimpli) and Facebook (www.facebook.com/pages/Simpli).