Expands Distribution for Skinny Water in the Midwest
BALA CYNWYD, Pa. May 7, 2012— Skinny Nutritional Corp. (OTC BB: SKNY.OB) the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that is has entered into a distribution agreement with D&B Grocers Wholesale, Inc. As a result of this agreement, the Company’s line of Skinny Water zero-calorie enhanced beverages will be distributed by D&B in certain selected counties within the state of Michigan. D&B currently supplies and services over 300 retail stores, including supermarkets, pharmacies, and convenience stores. The addition of D&B is expected to expand Skinny Water’s independent grocery footprint in Michigan.
Headquartered in Livonia, Michigan, D&B Grocers continues to be family-owned and operated. Evolving from their grocery business roots dating back to 1963, D&B Grocers Wholesale was incorporated in 1994, fusing retail experience with current market understanding of distributing practices. D&B services retail stores in Michigan, Ohio, Illinois, and Indiana, and is expected to improve Skinny Water’s brand awareness and customer accessibility in the Midwest.
Joseph Gisondi, Vice President of Retail Sales of Skinny Nutritional Corp. stated “Skinny Water is delighted to have partnered with D & B Grocers, as they have strong relationships in the independent grocery sector. We are confident that this relationship will both strengthen and further our Midwest brand presence.”
Skinny Nutritional Corp. and D&B Grocers are both excited to continue the expansion efforts throughout Michigan by securing new accounts, and participation in joint promotions through retail outlets.
The Skinny Water® lineup features seven great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its ‘Sport’ line: Blue Raspberry (Fit), Pink Citrus Berry (Power), and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.
ABOUT SKINNY NUTRITIONAL CORP
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in seven great-tasting flavors that include Acai Grape Blueberry, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit, and as part of its ‘Sport’ line: Blue Raspberry, Pink Citrus Berry, and Goji Black Cherry. Skinny Nutritional Corp. also expects to launch additional Skinny-branded beverages. For more information, visit www.SkinnyWater.com and www.facebook.com/skinnywater.
ABOUT D&B GROCERS WHOLESALE, INC.
Headquartered in the Detroit suburb of Livonia, D&B Grocers Wholesale, Inc. has been in the distribution business for over a decade, expanding to multiple sales and distribution sites throughout the Midwestern states of Michigan, Ohio, Illinois and Indiana. For more information, visit www.dandbgrocers.com.
Have news? Have a new product? Tell us