Even if we could make this stuff up, we wouldn’t… Nicole “Snooki” Polizzi, the oft-mocked and ever-tanned star of MTV’s “Jersey Shore,” has launched her own soda. Yup. You read that right.
In collaboration with Rocket Fizz, a chain of franchise-owned soda and candy shops, Polizzi introduced Snooki Wild Cherry Soda, a cherry-flavored drink made with cane sugar as well as natural flavors and – much like her spray-on orange tan – artificial colors. The reality TV icon, who trademarked the name “Snooki” in early 2011, is in the midst of a whirlwind effort to expand her brand to a variety of consumer products, including perfumes, headphones, sunglasses, and fake jewelry.
Considering that Snooki Soda would appear to lack any sort of mainstream appeal, Rocket Fizz, which is best known for its variety of novelty drinks, is perhaps the best beverage company suited to take on Polizzi’s newest venture. Rocket Fizz carries a number of oddball brands including Judge Wapner Sodas, a line of soft drinks featuring an image of “The People Court” star emblazoned on each label, as well as the infamous Lester’s Fixins Sodas, a stomach-churning line of fizzy drinks that includes bacon, buffalo wing, and sweet corn flavors.
Snooki Wild Cherry Soda will be available exclusively in Rocket Fizz stores located in Southern California, Nevada, Nebraska, Arizona, and Colorado. No word on whether Polizzi is considering a line extension, but it would be a good guess that some sort of orange flavor is in the works…