Also launches online “New You” health campaign
AIRPORT CITY, Israel, March 5, 2012 /PRNewswire/ — SodaStream International, Ltd. (NASDAQ: SODA) today announced the launch of a line of flavors sweetened with Stevia, an all-natural plant-based sweetener. The Company will initially distribute this new line in Europe, with sales in the U.S. expected to begin in Summer 2012. The flavor range will be introduced at the International Housewares Association convention, March10-13 at McCormick Place in Chicago.
The portfolio is sweetened with Stevia and other sweeteners and features a range of twelve flavors, including an all-natural diet cola later in the year. The initial flavors, with less than 5 calories per serving, include pink grapefruit, peach-pear, orange, lemon-lime, cranberry-apple and others.
“Diet flavors sweetened naturally with Stevia are another key milestone in our commitment to provide healthier alternatives to pre-packaged carbonated drinks,” stated Daniel Birnbaum, CEO of SodaStream. “Consumers can now make a smarter beverage choice, not only for the environment and their wallet, but also for the wellness of their family. We remain committed to continue empowering consumers with better, more innovative products.”
SodaStream also announced the recent launch of a new interactive website called “New You.” The website features an educational platform of articles, informative videos, a hydration calculator and many more options across a variety of health-related topics. You can visit SodaStream’s “New You” at: www.sodastream.com/thenewyou. There is also a link to the Company’s new interactive Facebook page, which already features an active Q&A section. The Facebook page is at: www.facebook.com/sodastream.
SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42 countries around the world. For more information on SodaStream, please visit the Company’s website: www.sodastream.com.