Sunrich Naturals to unveil comprehensive solution to help retailers maximize sales and educate consumers
Hope, MN (PRWEB) September 17, 2012 — With thousands of new products competing for consumers’ attention, today’s retailers need all the help they can get from their manufacturer partners in merchandising and promoting new products that are added to their shelves. Acknowledging this, Sunrich Naturals, maker of SoL Sunflower Beverage, has developed comprehensive marketing and merchandising programs for retailers stocking SoL. Retailers attending Natural Products Expo East, which will be held in Baltimore on September 20th-22nd at the Baltimore Convention Center, will be briefed on the full range of promotional tools available.
“For the past year, we have been developing a range of tools designed specifically to support our retailer partners and can create custom promotional plans specific to their needs. We’ve also taken special consideration in our planning to support retailers through social media applications,” said Tina Nelson, Vice President of Sales & Marketing, Consumer Products, SunOpta Grains & Foods Group and Sunrich Naturals. “Consumers already love the taste of SoL once they try it, and its food allergy friendliness allows retailers to leverage it to cater to the increasing number of consumers on restricted diets. The initial feedback for this comprehensive approach has been overwhelmingly positive, and we look forward to sharing it with all of the retailers and distributors who come by our booth at Expo East.”
Sunrich Naturals’ “Accelerating Sales” initiative features sampling, couponing, online promotions, and in-store promotions programs that generate consumer awareness and attract new and repeat customers. A lifestyle content development program offers experts and authors on topics such as nutrition, recipe creation, fitness, and wellness that can be customized to each store’s needs and demographics. The program also encourages participation in and support of branded community events to increase consumer engagement, and deliver memorable and fun experiences with the brand.
Retailers and distributors can learn more about the toolkit at Natural Products Expo East in the SunOpta Booth, number 1415, during the show.
In addition to being allergy friendly, SoL is an excellent source of essential vitamins and minerals such as Vitamin E, Phosphorus, Folic Acid, Calcium and Vitamin D. Available in three varieties – Original, Unsweetened and Vanilla – each 8 oz. serving of SoL provides 50% of the recommended daily allowance for Vitamin E, 30% for Calcium, 25% for Vitamin D, and 20% for Folic Acid.
To learn more about SoL, visit http://www.sunrich.com.
About Sunrich Naturals
Sunrich Naturals, maker of SoL Refreshing Sunflower Beverage, has been working with American family farms to produce wholesome organic and natural foods for over 25 years. Sunrich Naturals believes that healthy, good food starts with a healthy, good Earth. This simple belief guides everything we do – how we work with farmers, handle and process our grains, and produce our natural and organic foods. Our products can be found in many fine supermarkets, natural food retailers, and health food stores nationwide.
Sunrich Naturals is a brand of SunOpta Inc., a leader in natural and organic ingredients, raw materials and consumer products and the largest sunflower processor in the United States.