The five-year arrangement transports Sunny Delight products to customers across the Southern California market to cities such as Los Angeles, Mira Loma, Carson and Riverside. To date, the program has met the company’s goals; and long-term, Sunny Delight expects the transition from diesel power to CNG fuel for its fleet operations will result in substantially fewer greenhouse gas emissions and reduced transportation costs.
“Transplace, our strategic logistics partner, helped us find the best way to take advantage of alternative fuel source savings in our network,” said Ellen Iobst, senior vice president, manufacturing and technology and chief sustainability officer at Sunny Delight. “Sunny Delight has always been a forward-thinking company in the area of sustainability, and our move into the compressed natural gas arena supports our continued efforts. Transplace has executed a transportation plan that has supported our sustainability initiatives without adding costs.”
Transplace has been a long-time provider for Sunny Delight, and this newest sustainability partnership came to light during the 2011 Shipper Symposium, an annual Transplace-hosted event focused on sharing innovation and best practices between Transplace customers, partners and industry leaders.. Sunny Delight’s CEO Billy Cyr spoke at the conference, and while networking with Transplace and Clean Energy Fuels he recognized a sustainable opportunity that would also positively impact his company’s bottom line.
“We actively support Sunny Delight with the strategy and execution for leading-edge transportation management,” said Transplace Director, Operations Clint Dearing. “But we also support their culture and business goals. Transplace developed a focused plan to assist Sunny Delight’s desire to more sustainably bring its products to market. They wanted a solution that would be better for the environment while also making economic sense, and we were able to help Sunny Delight find and implement the best of both worlds.”
Clean Energy estimates a greenhouse gas savings of 23 percent on CNG versus diesel powered engines when looking at the fuel from extraction to tailpipe. In addition, Sunny Delight’s network stands to save an estimated 400,000 gallons of diesel fuel in 2012 due to the conversion to CNG in Southern California.
About Sunny Delight Beverages Co.
Sunny Delight Beverages Co. is one of the fastest growing, leading producers of juice-based drinks in North America. It is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. The company’s brands include SunnyD citrus punch, Fruit2O flavored waters, Bossa Nova “superfruit” beverages, Veryfine 100% juices and juice drinks, Elations dietary supplement for joint health, and Crystal Light ready-to-serve beverages. All SDBC plants have achieved zero waste to landfills. For more information, log onto ww2.sunnyd.com/company/overview.shtml.
Transplace is a non-asset, North America based third party logistics (3PL) provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend of logistics technology and transportation management services. From complete logistics management outsourcing to SaaS transportation management system (TMS) and supply chain network planning and design to high-quality brokerage services, Transplace has proven the ability to deliver both rapid return on investment and consistent value to customers. The company is recognized among the elite global 3PLs by a customer base that includes many of the largest shippers in the world. To learn more about Transplace, please visit www.transplace.com.
Sunny Delight Beverages Co. will share its clean natural gas case study during a presentation at the annual Shipper Symposium…a Transplace signature event May 9, 2013, in Phoenix. The panel discussion will reveal best practices and share how collaboration and a common goal can produce results for the bottom line as well as the environment.