TSG Consumer Partners Names Brian Krumrei as a Managing Director and Partner

Jenny Baxter Named A Principal

SAN FRANCISCO, CA, April 4, 2012TSG Consumer Partners LLC announced today the promotion of Brian Krumrei to Managing Director and Jenny Baxter to Principal.

“We are very pleased to recognize both Brian and Jenny,” said TSG President James (“Jamie”) L. O’Hara.  “Their contributions to TSG and our partner companies have been nothing less than extraordinary.”

Mr. Krumrei, 34, has been actively involved in many of TSG’s investments during the seven years he has been with the firm. He will continue originating and conducting due diligence on new investment opportunities, and working with partner companies on their business strategies. Most recently, he has worked with TSG’s investments in Cytosport and Alterna, negotiated the acquisition of Sexy Hair and led TSG’s recent investment in Rebecca Minkoff, among others.  Mr. Krumrei is a magna cum laude graduate of the University of Pennsylvania, where he received a BS in Economics and a BAS in Computer Science.

Ms. Baxter, 32, joined TSG five years ago and was actively involved with TSG’s investment in Smashbox Cosmetics and its successful sale to Estee Lauder.  Ms. Baxter will continue originating, structuring and diligencing new investment opportunities.  She currently works with several of the firm’s partner companies, including Dogswell, e.l.f. cosmetics and TSG’s recent investment in Alexis Bittar.  Ms. Baxter holds degrees in Economics and Communications from Stanford University and an MBA from Harvard Business School.

About TSG Consumer Partners LLC

TSG Consumer Partners LLC is a leading investment firm with over $2.9 billion in equity capital under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, beauty, personal care, household and apparel & accessories sectors. Representative past and present partner companies include vitaminwater, Smart Balance, PopChips, Muscle Milk, Smashbox Cosmetics, Pureology, e.l.f. cosmetics, Rebecca Minkoff and Alexis Bittar.