Voss of Norway announced today the appointment of Ken Gilbert, effective October 1st, 2012.
Mr. Gilbert is the former CMO of the Snapple Beverage Group before it was sold by Trian to Cadbury Schweppes. He will be located at the Voss headquarters in New York City.
CEO Jack Belsito commented, “To be able to attract someone with Ken’s firepower at this stage in our growth is really exciting for Voss. We have a lot of momentum and Ken is going to surely help accelerate that”. Mr. Gilbert added, “I’m really excited to get back into the beverage business with a brand like Voss. It has well established trademark strength, a distinctive position that’s hard to match in the water category and unlimited potential”.
Voss Artesian Water from Norway was founded in 2001 with the vision of introducing a unique premium experience for the discerning consumer. Recognized for its iconic bottle design, unmatched purity and premium positioning, Voss is now sold in over 50 markets worldwide.