NEW YORK, June 14, 2012 /PRNewswire/ — On June 21st, WAT-AAH!, a brand of functional water for kids and teens, will be celebrating the nationally recognized Go Skateboarding Day (GSD), which gathers skateboarders from around the world to converge and ride in the city streets in celebration of the sport.
WAT-AAH! will be present at GSD events all across the country from Boston to Los Angeles, which will bring together thousands of skateboarders of all ages who will, as the motto of the day states, “drop everything and go skate!” Specifically, WAT-AAH! will be partnering with 5BORO and Nike’s Go Skateboarding Day NYC, Emerica’s Wild in the Streets Detroit benefiting the Ride It Sculpture Park, Chicago’s Citizen’s Skate Shop Go Skateboarding Day at Wilson Park, LACED Skate Shop in Boston, New Jersey Skate Shops, Brattleboro Skate Park in Brattleboro, Vermont, Baltimore’s Pitcrew Skate Shop at Frederick Skatepark, Miami’s Sugar Drop Shop at Westwind Lakes Park, FURNACE Skate Shop in Long Beach and Hill Skateboards at various Los Angeles skate parks including Venice Park.
Founded by Rose Cameron in 2008, WAT-AAH!’s mission is to reverse kids’ dependency on sodas and sugary drinks and to make water their #1 choice by making it contemporary and relevant to kids. The brand has been successfully marketing this premise through advertising, events and sponsorship programs including a major partnership with Beyonce Knowles for the nationwide Let’s Move! Flash Workout Event and WAT-AAH!’s Move Your Body 2012.
“Skaters, amateurs and professionals alike, from across the country solicited for our brand’s involvement in their sport and specifically, their national holiday Go Skateboarding Day,” says Rose Cameron. “They have discovered our brand, love our product and logo, and more importantly, expressed their support of our mission and health message among their peers. We are very proud to play a significant role in a day that promises to be an exciting demonstration of their passion for the sport. And we will soon announce more projects and partnerships with these skaters in the future,” she adds.
Along with WAT-AAH!’s official sponsorship of the GSD events, it will be providing products to keep all participants hydrated as well as giving away merchandise which was custom designed in collaboration with these skaters such as t-shirts, hats, hoodies, back packs, stickers and tattoos. For more information visit http://www.facebook.com/wataahride.
About Go Skateboarding Day
Go Skateboarding Day, held on June 21 every year, is the official holiday of skateboarding. The holiday began June 21, 2003 as an excuse for skateboarders to make skateboarding their top priority. GSD began with a few simple skate sessions and bar-b-ques and has since grown into a day celebrated around the world, where skaters across cities gather in skateparks, stream into their local skate shop and some will even revel in the solitary act of skateboarding alone at their favorite spot, all bringing together the skateboarding community. Founded by the International Association of Skateboard Companies (IASC), GSD gives passionate skateboarders, as well as those who are simply inspired by skateboarding, the opportunity to drop everything and get on a skateboard. For more information visit http://www.goskateboardingday.org