NEW YORK, Nov. 19, 2012 /PRNewswire/ — WAT-AAH!, the first premium line of functional sugar, calorie and additive free bottled water for kids by kids, is spearheading WAT-AAH!’s “1 Act, Give Back, Feel Good” with DoSomething.org, one of the largest U.S. organizations for teens and social change, benefiting Food Bank For New York City, the city’s major hunger-relief organization. Featuring special performances by singing sensation Ryan Beatty and teen pop stars Angelique Sabrina and Jordan Newt and games provided by Nickelodeon, WAT-AAH! leads the organization of this special healthy canned food and donation drive to inspire kids to give to those who are less fortunate and affected by Hurricane Sandy. The New York-based company with the mission to encourage healthy hydration among kids and teens and lead the fight against childhood obesity, will also showcase their new limited edition bottle, inspired by Sammi, a talented 11-year-old sixth grader and WAT-AAH!’s #1 fan. For more information on how to donate, follow WAT-AAH!’s Twitter handle (@wataah) and their Facebook.
In the spirit of Thanksgiving, “1 Act, Give Back, Feel Good” asks kids to contribute canned goods for event entry; the items will be sent to the Food Bank For New York City for those affected by Hurricane Sandy. Donations are also being collected HERE through the Food Bank’s Virtual Food Drive, that uses their wholesale purchasing power and efficient distribution model nearly tripling the amount of food a dollar can provide at the grocery store. DoSomething.org is also asking teens to collect donations through their Pantry Prep Campaign, which mobilizes teens across the U.S. to help stock their local food pantries against future crises. The party with a purpose will also feature games and prizes by Nickelodeon including D3 Publisher “Victorious: Taking the Lead”, “Big Time Rush: Dance Party” for Nintendo’s Wii™ system by Game Mill, as well as photo booths, live music by DJ Filthy RichTaj and special performances by 17-year-old singing sensation Ryan Beatty, emerging popstar singer from the Bahamas, Angelique Sabrina and teen hip hop phenom Jordan Newt to reward and inspire the kids to continue their generous efforts.
Since its inception, WAT-AAH!’s products, events and marketing have always been inspired by kids, from the first bottle designed in 2008 by Jack, 13-year-old son of WAT-AAH!’s Founder/CEO Rose Cameron, to their latest limited edition bottle which was designed by Sammi, an 11-year-old, sixth grader from New York City who was chosen as WAT-AAH!’s #1 fan.
“We are very happy to help in the Hurricane Sandy relief effort through the partnership with DoSomething.org, and the Food Bank For New York City, and to assist these kids to help those less fortunate,” says Founder/CEO Rose Cameron. “As a brand we empower kids to participate in our health initiative, express their creativity, and contribute to their communities. Through our partnership with teens such as Sammi, Ryan, Angelique, Jordan and DJ Filthy RichTaj, we hope to inspire other kids and teens to do the same.”
The limited edition bottle features Sammi’s personal favorite SKU- WAT-AAH! Body- pure spring water with a neon pink label. While the label retains all of its existing elements, the new design adds motifs reflecting Sammi’s vibrant, outgoing, and creative personality. Specifically, the label incorporates some of her favorites such as neon colors, flowers to swirls, hearts and even high heel shoes!
The new limited edition bottle is available through the end of the year and is currently sold in stores and schools nationwide such as Kroger, Shop Rite, Shaw’s, Bi-Lo, Whole Foods Markets and many others.
After being nominated for a Teen Choice Awards for “Choice Web Star” talented recording artist, Ryan Beatty released his debut EP “Because of You” with the hit single “Hey L.A.” exclusively on iTunes on July 24th. In less than 24 hours, Ryan hit #1 Pop Album US Charts, while hitting #7 on the Top Album US Charts on iTunes overall – all without being signed to a label! Fourteen-year-old-singing sensation from the Bahamas, Angelique Sabrina, has been tabbed as the next Rihanna by MTV, Ryan Seacrest, and several other industry notables. Recently receiving a People’s Choice Award for Entertainer of the Year, Angelique just released her newest video, which is a radio remix to Pull-Up, which saw her joined by 400 of the top NFL, NBA, and MLS Cheerleaders dancing to her original choreography. Jordan Newt, Los Angeles-based artist, is poised to ascend to the top of the entertainment scene with his smash hits “Fresh Down 2 My Socks,” and “iPhone” both of which have over 1 million views on VEVO.
WAT-AAH! is a line of functional water free of sugar or sweeteners of any kind and tastes like pure and unadulterated water. It was created by Rose Cameron in 2008, after learning an alarming fact that the current generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys, and Cameron’s 20+ years experience developing successful national marketing campaigns for automotive, beverage and health companies health, they worked to create the iconic screaming boy logo, and a brand was born. WAT-AAH! which is for kids, by kids, has been successfully spoken to kids through advertising, events and exciting sponsorship programs. Some of WAT-AAH!’s major partnerships have included Nick Cannon and his Celebrity High Magazine, Beyonce Knowles for the nationwide Move Your Body Flash Workout Event, and NFL players Marques Colston and Pat Peterson. A natural fight to childhood obesity, WAT-AAH!’s partnerships have focused on promoting healthy lifestyles in over 10,000 stores/supermarket chains such as Kroger, Shop Rite, Shaw’s, Ralph’s, Fred Meyer, Bi-Lo, Food Lion and many others as well as 3,500 schools/school districts nationwide. To learn more, visit WAT-AAH.com.
We love teens. They are creative, active, wired… and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn’t require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at www.DoSomething.org.
About Food Bank For New York City:
Food Bank For New York City is recognized as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs. As the city’s hub for integrated food poverty assistance, the Food Bank tackles the hunger issue on three fronts – food distribution, income support and nutrition education – all strategically guided by its research. Through its network of 1,000 community-based member programs citywide, the Food Bank helps provide 400,000 free meals a day for New Yorkers in need. The Food Bank’s hands-on nutrition education program in the public schools more than 40,000 children, teens and adults. Income support services including food stamps, free tax assistance for the working poor and the Earned Income Tax Credit put millions of dollars back in the pockets of low-income New Yorkers, helping them to achieve greater dignity and independence. Ninety-four percent of donations go directly toward programs in all five boroughs. Learn how you can help at foodbanknyc.org.