WAT-AAH! Unveils Limited Edition WAT-AAH! #12

WAT-AAH! #12 Inspired by Marques Colston’s Jersey Number and Twelve AMIkids, Winners of Essay Writing Contest held by WAT-AAH!

Special Website To Be Unveiled and Honorary Events for the Inspiring Kids To Be Held At The Franklin Ave. Rouses Location on September 25th and at The Mercedes-Benz Superdome on Sunday Sept 23rd.

NEW YORK, Sept. 19, 2012 /PRNewswire/ — WAT-AAH!, a premium line of functional water aimed at kids and teens, continues its partnership with Marques Colston, New Orleans wide receiver, and Louisiana based Rouses Supermarket to unveil the limited edition bottle, WAT-AAH! #12. Available in stores early September 2012, all of the proceeds will benefit AMIkids, a non-profit organization dedicated to helping transform the lives of our community’s kids through education, physical activity, leadership, and personal growth.

WAT-AAH! #12 was inspired by Marques Colston’s New Orleans jersey number and the twelve kids that were selected by Colston from a WAT-AAH! sponsored essay-writing contest held among hundreds of kids participating in the AMIkids Louisiana based programs. The twelve boys and girls were selected for the content and expression of their lives and family challenges, their desire for a positive change and their serious commitment to achieve their defined goals and dreams, both personally as well as for their communities. WAT-AAH! and Colston will also be unveiling a website, WAT-AAH12.COM, which features the kids and their essays. In addition, events to honor the kids will take place in the Franklin Ave. Rouses location on September 25th and in the Mercedes-Benz Superdome for the game on Sunday, September 23rd.

“I’m excited to partner with WAT-AAH!, to recognize and help the work of AMIkids in the Louisiana community. I’m also very proud to introduce the twelve kids who are turning their lives around and desiring to make a difference as children and future adults,” says Marques Colston. “I commend their sincere efforts and hard work in light of the adversity and challenges which they shared openly in their essays,” adds Colston.

The limited edition bottle features New Orleans’ symbolic black and gold colors and WAT-AAH!’s boy logo wearing a #12 jersey. On the back of the label, Colston wrote, “#12 is the ‘number of perfection.’ That’s what I strive for in every game. It’s not whether you reach it but that you try and give it you all.”

The bottle contains vapor-distilled water with electrolytes – designed for kids who are physically active and involved in sports. Continuing the line of functional bottled water products in WAT-AAH!’s portfolio, WAT-AAH! #12 is absolutely free of sugar and sweeteners and reinforces the company’s mission to encourage healthy hydration, physical activity as well as fighting childhood obesity.

“We are very proud of this initiative and collaboration with Marques and AMIkids. We always believe our brand can play a significant role in communicating positive messages to kids,” says Rose Cameron, Founder/CEO of WAT-AAH! “In this case, through Marques as a role model and these twelve kids, we hope that other children will be encouraged to maintain a positive approach to life, face the challenges it presents and to give it their all.”

WAT-AAH! #12 will be available exclusively at Rouses Supermarkets throughout Louisiana and Mississippi starting this September.

About WAT-AAH!

WAT-AAH! is a line of functional water free of sugar or sweeteners of any kind and tastes like pure and unadulterated water. It was created by Rose Cameron in 2008, after learning an alarming fact that the current generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys, and Cameron’s 20+ years experience developing successful national marketing campaigns for automotive, beverage and health companies health, they worked to create the iconic screaming boy logo, and a brand was born. WAT-AAH! Which is for kids, by kids, has been successfully spoken to kids through advertising, events and exciting sponsorship programs. Some of WAT-AAH!’s major partnerships have included Nick Cannon and his Celebrity High Magazine, Beyonce Knowles for the nationwide Move Your Body Flash Workout Event, and NFL players Marques Colston and Pat Peterson. A natural fight to childhood obesity, WAT-AAH’s partnerships have focused on promoting healthy lifestyles in over 10,000 stores/supermarket chains such as Kroger, Shop Rite, Shaw’s, Ralph’s, Fred Meyer, Bi-Lo, Food Lion and many others as well as 3,500 schools/school districts nationwide. To learn more, visit WAT-AAH.com

About AMIkids

Founded in 1969, AMIkids, Inc. is a nationally recognized not-for-profit that offers a promising future to more than seven thousand kids each year through positive and motivating programs that inspire learning, leadership and personal growth. AMIkids has more than 50 programs in eight states across the U.S., including six programs in Louisiana. Through education, counseling and behavior modification students are empowered to make positive decisions that will ultimately shape their future and allow them the opportunity to transform their lives. For more information, log on to www.amikids.org.