Less than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the forefront of a major marketing initiative.
Today, FRS announced a new national campaign promoting its relationship with the New York Jets quarterback, who, as a result of Armstrong’s departure, is now the premier endorser of its line of quercetin-based line of functional drinks and powders. The campaign, called “Time with Tebow,” includes new limited edition FRS bottles and packaging with images of Tebow as well as a “Meet Tim Tebow” contest, a coupon program for a free FRS product, and social media promotions designed to promote greater awareness of the Tim Tebow Foundation.
Here is FRS’ press release announcing the new campaign:
“Time With Tebow” Promotion Gives Fans the Chance to Meet Tim Tebow
FOSTER CITY, Calif., Oct. 23, 2012 /PRNewswire/ – The FRS Company announced a major national promotion with Tim Tebow that will kick off this month. The campaign, titled “Time with Tebow,” brings the famed professional football quarterback and Heisman Trophy winner to fans across the country. Beginning this month, the promotion will include 3 exciting elements:
- Tim Tebow Packaging: Commemorative, limited edition packaging featuring Tim Tebow will roll out nationally at retail stores and online at FRS.com. Supplies will be limited, so consumers are encouraged to act fast.
- Meet Tim Tebow: A national sweepstakes will offer thousands of prizes including a chance to win a once-in-a-lifetime trip to spend time with Tim Tebow. Each commemorative package will feature a seven-digit code which consumers may enter at www.FRSFuelsTebow.com, for a chance to win.
- Free FRS Product – Everyone Wins: All participants in the promotion will automatically win a coupon valid for a free bottle or can of FRS.
Tim Tebow has been an official FRS spokesperson since 2010, and has used the products since his college days at the University of Florida.
“First and foremost in any product I endorse, I want to believe in the product, and I believe in FRS,” said Tim Tebow. “FRS® Healthy Energy® has helped me perform at my best on and off the field and has given me an edge. I am excited to support this promotion and help bring FRS to consumers across the country.”
“Time with Tebow” will also feature “Football Friday” social media promotions to bring awareness to the Tim Tebow Foundation. The goal of the foundation is “to bring faith, hope, and love to those needing a brighter day in their darkest hour of need.” Examples of their charitable work include building playrooms for pediatric patients in hospitals across the U.S., helping children in the developing world suffering from treatable physical disabilities, and providing assistance to homeless and abandoned children in the Philippines.
“We are thrilled to launch the ‘Time with Tebow’ campaign with Tim,” said Matt Kohler, Chief Marketing Officer, The FRS Company. “In addition to his athletic accomplishments, Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”
About The FRS Company
The FRS Company produces a full line of products under the Healthy Performance™ banner, including ready-to-drink beverages, chews, powdered drink mixes, shots and concentrates. FRS products use the super antioxidant quercetin, found naturally in many fruits and vegetables, which has been shown in multiple clinical trials to provide sustained energy, increased endurance, and immune system support. Originally developed by a team of health scientists for chemotherapy patients, FRS products are now championed by some of the world’s most elite athletes, such as professional football star Tim Tebow, Captain of the U.S. Women’s National Soccer Team Christie Rampone and over 20 professional sports teams. The venture capital and private equity firm, Oak Investment Partners, is a major investor in the company. FRS products are available online and at major retail stores nationwide. For a free trial of the product, visit www.FRS.com.
About Time with Tebow
“Time with Tebow” is slated to run through April 30, 2013. For more information on the sweepstakes, or to view the official rules, visit www.FRSFuelsTebow.com .
About the Tim Tebow Foundation
In 2010, the Tim Tebow Foundation was launched to bring faith, hope and love to those needing a brighter day in their darkest hour of need. To learn more about the Tim Tebow Foundation and how you can support Tim’s mission, please visit www.timtebowfoundation.org