LAS VEGAS (August 9, 2012)— XYIENCE Xenergy announces a partnership agreement with House of RYU, Las Vegas the first athletic training center opened by Respect Your Universe, Inc (RYU)—a premium performance apparel and equipment company—and Shogun MMA, a consulting firm specializing in the development of mixed martial arts (MMA) training centers.
House of RYU, Las Vegas is an MMA training facility located at 4040 W. Hacienda Ave. that opened its doors on July 16, 2012. It will carry the complete line of XYIENCE’s award-winning sugar-free, zero calorie energy drink Xenergy—the official energy drink of the UFC®—including its newest flavors: Melon Mayhem and Tangerine Twister. It will also offer XYIENCE’s line of nutritional supplements including NOX-CG3, XTREME, XELERATE, XTEST, XY-PRO, XY-MASS and XNO.
Also, as a part of the partnership agreement, XYIENCE’s team of professional athletes who fight in the UFC including Frank Mir, Dan Hardy and Mark Munoz will have access to the facility’s private pro-athlete training center that was created specifically to cater to the needs of MMA athletes preparing for major fights. Like XYIENCE, RYU is also an official sponsor of the UFC.
“XYIENCE and House of RYU, Las Vegas share a very similar philosophy that’s rooted in empowering individuals and upholding important values like respect, strength and honor,” says Tom Gourley, who oversees XYIENCE’s nutritional supplement division. “We are also aligned in that we view these principles as the foundation of not only the MMA lifestyle, but also health and fitness.”
XYIENCE Xenergy is the first energy drink brand created by a nutrition company. The brand is committed to supporting those who engage in a healthy active lifestyle and it has been making a push to increase its presence in MMA gyms and other fitness facilities. “We look forward to working with House of RYU in creating an environment that encourages and inspires our community to lead a healthy and active lifestyle,” adds Gourley.
About Respect Your Universe
Respect Your Universe, Inc. is a premium performance apparel and equipment company rooted in and inspired by mixed martial arts (MMA). Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to MMA artists and athlete enthusiasts worldwide. The RYU is a brand based on respect, strength, honor and sustainability.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.
Xenergy (pronounced zen-er-gy)
The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy Premium flavors include Melon Mayhem, Tangerine Twister, Mango Guava, Cherry Lime, Cran Razz and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast and Fruit Punch. Xenergy is available throughout the United States and Canada.