XYIENCE Launches XenArt: The Energy of Art A National Juried Art Exhibition

Art show and red carpet event in Las Vegas on Friday, August 31 will include work of 20 finalists, announcement of grand prizewinner, and a special MMA artist showcase

LAS VEGAS (July 6, 2012)XYIENCE Xenergy, the official energy drink of the UFC ® launches XenArt: The Energy of Art, a national juried art exhibition on Friday, July 6, 2012. Submissions can be two-dimensional (2D), three-dimensional (3D), and photography. Accepted submissions must interpret the contest’s theme and the brand’s tagline: Power to Win™. Pieces must also feature the Xenergy can or be constructed of empty Xenergy cans. Entry forms and digital submissions are accepted starting Friday, July 13 through Monday, August 6 at 5 p.m. Pacific Time at www.facebook.com/XYIENCE.

The contest is free to enter and is open to all artists over the age of 18 who reside in the United States. Contest rules can be found at www.xyience.com/XenArt.

One grand prizewinner will receive $1,000 plus a one-year supply of XYIENCE Xenergy, a second-place winner will receive $500 plus prizes, and the third-place winner will receive $250 plus prizes. There will also be a People’s Choice Award.

Twenty finalists will be selected during the first round of judging. Finalists will be notified by XYIENCE on Monday, August 13. A jury will review the 20 finalists and select the top three winners; work will be evaluated based on originality, creativity and interpretation of concept/theme; quality of composition/construction and overall artistic quality.  The winners will be announced on Friday, August 31.

The public can vote for their favorite among the 20 finalists during the People’s Choice Award voting period that is Monday, August 27 through Friday, August 31 at 6 p.m. Pacific Time at www.facebook.com/XYIENCE.

Finalists will be showcased at the XenArt: The Energy of Art show and VIP red carpet reception on Friday, August 31 at the Amanda Harris Gallery of Contemporary Art and The Lady Silvia in downtown Las Vegas. (900 S. Las Vegas Boulevard) The event is hosted by UFC fighter and XYIENCE athlete Dan Hardy and is by invitation only from 7 to 10 p.m. and is open to the public after 10 p.m. Winners will be announced at 8:30 p.m.

The evening will also include a special showcase of artists who are part of the mixed martial arts (MMA) industry. The event coincides with UFC® 151: Jones vs. Henderson, which takes place on Saturday, September 1, 2012, at the Mandalay Bay Convention Center in Las Vegas.

“In Las Vegas, the revitalization of our downtown and the arts district area has inspired the community at a time when it’s been greatly needed. The UFC and the sport of mixed martial arts have also been very positive influences,” explains John Lennon, XYIENCE’s president. “As a Las Vegas-based energy drink brand, our vision is to create an event that brings together and celebrates both, while also involving artists and fans around the United States. We look forward to making this an annual event.”

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.

The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy Premium flavors include Melon Mayhem, Tangerine Twister, Mango Guava, Cherry Lime, Cran Razz and Blu Pomegranate.  Xenergy Xtreme flavors include Frostberry Blast and Fruit Punch.  Xenergy is available throughout the United States and Canada.

For more information, please www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.