DALLAS — Big can, big flavor, big news … what else would you expect when one of pro-basketball’s biggest stars (literally and otherwise) Shaquille O’Neal gets his own soda namesake – Soda Shaq. 7-Eleven, Inc.announces today the national rollout of AriZona Beverages’ new, all-natural line of cream sodas, now chilling at participating 7-Eleven® stores nationwide.
Appropriately, the country’s largest convenience retailer is one of the few places in the country to get the 7-foot-1-inch big man’s Soda Shaq beverages throughout the summer. AriZona Beverages, known for big cans and big value, makes the partnership with the basketball icon a perfect three-way fit.
When Shaq tease-tweeted last month about teaming up with AriZona Beverages to create a line of cream soda drinks, his favorite soft drink as a child, the response was, well, huge – just like the big man himself. As fans tweeted and re-tweeted, the question on everyone’s lips – “Where can I get me some of that?”
With huge social media followings on Twitter and Instagram, AriZona (@DrinkAriZona), Shaquille O’Neal (@SHAQ) and 7-Eleven (@7eleven) have reached an audience of almost 17 million fans who are now eager to get their hands on Soda Shaq.
The Soda Shaq Cream Soda line comes in four flavors including Vanilla, Blueberry, Strawberry and Orange. Soda Shaq contains no artificial flavors, colors or preservatives. Made with real Madagascar Bourbon Vanilla extract and pure cane sugar at only 90 calories per serving, Soda Shaq is putting up some serious defense against competitors. Fans can satisfy their sweet tooth without the guilt from the very first clean and refreshing sip.
In addition to the new cream sodas, big things are afoot at 7-Eleven stores. Actually, big feet are afoot. 7-Eleven and AriZonainvite fans to be on the look out for a decal of Shaq’s giant shoes in participating 7-Eleven stores across the country.
Customers are encouraged to “Try it on for Size” by placing their feet inside the MVP’s Size 23 tracks, shooting a photo and uploading their photo with Shaq’s decal on Twitter or Instagram using @drinkarizona and #sodashaq for a chance to win some sweet Shaq swag. Winners will be announced weekly over a 10-week period.
“If we’re not thinking out of the box every day, someone’s going to beat us,” said AriZona Chairman Don Vultaggio, “which is whyAriZona and 7-Eleven are inviting fans to step out of the box and into Shaq’s shoes. Anyone interested in seeing if they can fill the big man’s Size 23 shoes should step up to the line.”
“We like to do things big at 7-Eleven, and you can’t get any bigger than Shaq who’s not only a giant in stature, but also in personality and popularity,” said Jesus Delgado-Jenkins, 7-Eleven executive vice president for merchandising, marketing, innovation and logistics. “We’ve scored big as the only convenience store and one of very few retailers to introduce these new sodas. But stay tuned. We have some other big Soda Shaq-centric offers coming up later this summer.”
Soda Shaq is easily identifiable with a big, bold can design featuring the many moods of the basketball giant in true Shaq-a-licious form. Each flavor comes in a vibrantly colored container, sporting one of eight Shaq expressions ranging from professional to playful. The Soda Shaq line is available in 23.5-ounce cans at a suggested retail price of 99 cents per can.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,700 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, #3 in Forbes magazine’s Top 20 Franchises to Start; #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail” and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company’s private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program.
Founded in Brooklyn, NY in 1992, AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona lifestyle, please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter: @DrinkAriZona
About Shaquille O’Neal
Shaquille O’Neal is a four time NBA Champion and three time NBA Finals MVP. The recently retired, fifteen time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel is ranked among the “100 Most Creative People in Business” byFast Company Magazine with an online presence that has grown to become the second most followed US athlete on twitter. As a celebrity, athlete, business professional, and comedian, Shaquille O’Neal has an enormous and devoted fan base across a variety of demographics. He is involved in many lucrative partnerships, most recently with AriZona Beverages USA LLC.
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