LOS ANGELES – ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneers of the fresh twist cap technology, today announced its partnership with Crescent Beverage Company, a major player in New Jersey’s high-end organic and natural beverage distribution.
The partnership marks the brand’s continued efforts to penetrate the East Coast’s enhanced beverage marketplace. In January, ACTIVATE entered the New York Metro area and is now carried at major grocery chains and specialty retailers including Fairway, Food Emporium and Morton Williams.
“2013 has been a big year for us as the brand was quickly embraced by New Yorkers looking to get ACTIVATED with nutrient enhanced beverages,” said Reza Mirza, President of ACTIVATE Drinks. “We are confident Crescent Beverage will be invaluable in reaching new customers, educating about the benefits of twist cap technology and fresh vitamins.”
ACTIVATE Drinks anticipates its zero-calorie, sugar-free nutrient waters, which keep vitamins fresh in its patented twist cap, will be on New Jersey shelves later this month. Further East Coast rollout is planned throughout the year as part of the company’s aggressive expansion strategy. ACTIVATE’s portfolio has ten varieties including ACTIVATE Balance: with overall health and maintenance support, ACTIVATE Defend: with a healthy boost of immunity support, ACTIVATE Rebound: with rehydration support, ACTIVATE Beauty: with overall health and skin cell support, ACTIVATE Defy: with support against free radicals for healthier cells and ACTIVATE Charged: with renewed energy support.
“Crescent Beverage has built its reputation on delivering high quality, natural and organic beverages and it’s clear that ACTIVATE is a leader in the functional beverage space as the first to market with the interactive cap technology,” said Scott Beim, President of Crescent Beverage.
ACTIVATE Drinks retail for $1.99 and are also available online at FreshDirect and Amazon.
About ACTIVATE Drinks
In 2008, Los Angeles-based ACTIVATE Drinks launched ACTIVATE, a collection of innovative, nutrient-enhanced water beverages in a range of varieties, free of sugar, calories and preservatives, that makes it easy and convenient for consumers to GET ACTIVATED. ACTIVATE originated interactive cap technology to keep nutrients fresh and separate from water until consumption. This trend has now taken off in the beverage industry. With products including ACTIVATE Drinks, ACTIVATE Alkalized Water + Electrolytes and ACTIVATE Pure Water + Electrolytes, the company delivers a range of satisfying options that combine function and performance without having to sacrifice on great taste.