AquaBall Partners With BI-LO and Winn-Dixie in 680 Locations

IRVINE, CA–(Marketwire – March 26, 2013) – True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that AquaBall, Naturally Flavored Water, is available chain wide throughout the estimated 680 BI-LO and Winn-Dixie locations.

  • Founded in 1961, BI-LO and Super BI-LO (www.bi-lo.com) grocery stores serve customers throughout South Carolina, North Carolina, Tennessee and Georgia with fresh, high-quality products and excellent service at the very best value. As of March 2012, BI-LO operated approximately 200 supermarkets.
  • A subsidiary of BI-LO Holdings, Winn-Dixie (www.winndixie.com) operates more than 480 stores including 380 in-stores pharmacies in Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie is one of the largest food retailers in America and ranked number 24 in the 2010 “Top 75 North American Food Retailers.”

Jason Dorfman, National Director of Sales, commented, “We are pleased to reach distribution agreements with BI-LO Holdings and their subsidiary Winn-Dixie to sell our AquaBall™ throughout their 680 outlets in the Southeastern United States. Both chains have an established history with a loyal customer base and we are excited to introduce our products to their customers.”

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.