New Cream Soda line in “A Big Can for the Big Man”
CHICAGO, June 7, 2013 /PRNewswire/ — AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. SODA SHAQ, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam.
SODA SHAQ contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories per serving. Like all AriZona products, it is made with no artificial colors or preservatives and is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.
“We are excited to expand our offerings to include a great carbonated beverage innovation based on a soda shop classic,” said Don Vultaggio, Chairman of AriZona Beverages. “With nearly a third less calories than the competition, SODA SHAQ’s great-tasting and all-natural cream sodas are perfect for consumers looking for variety. And through our continued partnership with Rexam, we are bringing them to market in another great version of our iconic big cans.”
The new can designs include the tagline “A Big Can for the Big Man” and prominently feature Shaq’s famous likeness.
Rich Grimley, president and CEO, Rexam BCNA, says, “As the industry leader in 24oz. ‘big’ can production, we continue to grow our relationship with AriZona Beverages, supporting this brand extension with an ideal packaging choice that delivers superior recycling and environmental benefits as well as filling and distribution economics.”
SODA SHAQ is currently available at retailers nationwide at a suggested retail price of $.99 per can. For more information on this or any other AriZona product, please visit www.drinkarizona.com.
About AriZona
Founded in Brooklyn, NY in 1992, AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona lifestyle, please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter: @DrinkAriZona.
About Rexam
Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of$6 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com.