LOS ANGELES — More than 20,000 runners will reach for Arrowhead Brand 100% Mountain Spring Water as they race from the Stadium to the Sea at the 2013 LA Marathon. When they do, they’ll reap the benefits of the marathon’s first “Premier Partnership.”
Nestle Waters North America, the company that brings you Arrowhead Mountain Spring Water, has agreed to a multi-year sponsorship in the Marathon’s new category of Premier Partner – the highest level offered below title partnership. As such, Arrowhead will be featured on all of the Marathon’s communications materials leading up to the March 17th race and in the race-day broadcast, while receiving extensive exposure on the course, including a branded mile dedicated solely to Arrowhead. The partnership also covers other LA Marathon properties including the LA Big 5K and the Santa Monica Classic.
“Arrowhead is proud to team up with the LA Marathon to be the official bottled water sponsor of this renowned road race event,” said Angela Barile , Arrowhead Brand Marketing Manager. “We’re excited to be a premier partner for all participants in the upcoming LA Marathon and share in the runners’ passion to be their very best.”
The Premier Partner level of sponsorship is part of a new partnership structure recently launched by the LA Marathon that focuses on securing a select group of highly integrated partners. Race organizers are seeking to engage partners, like Arrowhead, who will help enhance the runner experience, elevate brand awareness and advance the sport of endurance running. Sponsors become affiliated with one of the largest organized races in the country, attracting marathoners from across the globe.
“This is an exciting development for us—we believe that this partnership with Arrowhead will greatly enhance our race, and benefit all of our runners, who rely so much on the water stations that come every mile,” said LA Marathon Race Director Nick Curl . “The support of partners like Arrowhead enables us to provide an incredible experience for our runners and a world-class race.”
ABOUT LA MARATHON LLC
We inspire athletes and connect communities. With thousands of volunteers, tens of thousands of participants, and hundreds of thousands of spectators, the LA Marathon is one of the largest organized road races in the country. The Stadium to the Sea course, which starts at Dodger Stadium and finishes by the Santa Monica Pier, is considered one of the most scenic in the world. The race has been named Best Big City Race by Runner’s World and Best Marathon in the West by Competitor Magazine.
About Nestle Waters North America
With 36 years of experience providing refreshment in the bottled water segment, Nestle Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., including Arrowhead Mountain Spring Water, distributes three international brands, produces Nestle® Pure Life®, its nationally distributed purified bottled water, and most recently, ready-to-drink iced teas. The company’s dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters North America to the third largest non-alcoholic beverage company position in the U.S.