Attitude Drinks Continues Growth, Launches Sales in Maine

NORTH PALM BEACH, Fla. — Attitude Drinks, an innovative beverage brand development company and creator of Phase III® Recovery, today announced the continued growth in order flow from their largest customers. In addition to the Florida, New Hampshire and Massachusetts markets which have continued to demonstrate steady growth and consumer appeal, Attitude launched sales of Phase III® this week through its newest partner in Maine, Pine State Trading Co.

ATTD CEO Roy Warren commented, “Jack Shea, Attitude’s EVP/Sales, and I presented the sales advantages for Phase III® to the entire sales force for Maine at Pine State’s headquarters in Gardiner to over 55 representatives. We believe that Pine State’s aggressive and effective sales team will do very well introducing Phase III® to consumers in the state of Maine.”

Jack Shea also said, “This was a refreshing example of how a group of beverage professionals successfully embrace the sales and promotion of a new beverage brand. We expect important growth for Phase III® in Maine and know this will complement our current sales growth throughout the remainder of the northeast.”

With this addition to the direct sales territory, Phase III® is enjoying regular sales and consumer acceptance in Florida, Tennessee, Georgia, New York, Massachusetts, New Hampshire and Maine. Near term plans include sales expansion in more states on the east coast.

About Pine State Trading Co.

Pine State Trading Co. is a leading full-service wholesale distributor to convenience stores throughout the Northeast and the largest beer, wine, new age/energy and spirits distributor in the State of Maine. Pine State is a third generation family owned business that has been in operation for over 70 years. Currently employing over 800 people, Pine State Trading Co. has extensive experience in sales, marketing, warehousing and delivery systems and uses cutting-edge technology to maximize productivity and customer service to their over 5,000 accounts. Visit www.pinestatetrading.com for more information.

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative beverage brand development company with a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.