PRINCETON, N.J. — A taste of the tropics is now part of the bai5 family of 100% natural Antioxidant Infusions. bai brands, llc today announced the introduction of Molokai Coconut, the brand’s first coconut beverage and its first flavor to boast electrolytes. The new flavor is expected to be in stores by June 1st and will initially be offered as a summer thirst quencher, the first in a line of bai5 seasonal varieties.
“Molokai Coconut brings remarkable coconut taste to the coconut beverage experience,” says bai brands Founder and CEO, Ben Weiss. “Coconut waters provide excellent hydration but none of the pleasant, tropical refreshment one would expect from the name,” he says. “Molokai is the first product in the natural beverage space to deliver hydration, low calories, electrolytes and satisfying delicious flavor all in one.”
The newest bai5 is infused with antioxidant-rich coffeefruit and lightly sweetened with organic stevia and all-natural erythritol. Molokai Coconut is gluten-free, low-glycemic, Kosher, vegan, GMO-free and soy-free. Since each BPA-free bottle is aseptically filled, the antioxidants and electrolytes in Molokai remain potent. The brand’s first-ever seasonal release provides refreshment for health-conscious consumers, sports enthusiasts and everyone who craves a cooling yet healthy drink for hot summer days.
“Molokai Coconut arrives in a marketplace crowded with coconut waters but thirsty for coconut taste,” says bai brands Vice President of Sales, Ken Kurtz. “This category is expected to reach the $1 billion mark by 2014, but until now it has struggled to deliver a taste profile that could appeal to the mainstream. bai5 Molokai Coconut changes all of that with a product that delivers great taste in an all-natural, 5-calorie format.”
Consumers and industry were introduced to the island-fresh flavor of Molokai Coconut at Expo West in Anaheim, California.
About bai Brands LLC
bai brands, llc began in Indonesia where entrepreneur and coffee industry pioneer Ben Weiss stumbled upon the fact that coffeefruit, the casing that surrounds the coffee bean, is an antioxidant powerhouse. Back home in Princeton, New Jersey, he mixed coffeefruit and exotic fruit juices in his kitchen for over a year to create a great-tasting, healthful beverage. The result was an antioxidant-rich, refreshing line called bai. In August 2009 bai brands, llc was founded. A year later, in response to customer demand, a second line of beverages was launched: bai5, a low-calorie, low-sugar variety of the original recipe. It became an instant bestseller. Today, bai5 beverages are available online at Amazon.com, at leading retailers throughout the U.S. and at premium stores and supermarkets along the East Coast and West Coast. Every bottle of bai5 delivers a thirst-quenching experience that is 100% natural, infused with antioxidant power and flavored with exotic fruit juices. Eight delicious varieties packed with flavor not sugar.
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