Princeton, NJ – (January 7, 2013) Bai Brands, LLC, maker of five-calorie bai5 Antioxidant Infusions, announced today that it has launched a San Diego Costco Roadshow Program – a schedule of three shows per week that will extend through the first quarter of 2013.
The roadshows not only serve to incubate brand awareness and brand loyalty, but also act as a gauge by which buyers for the Costco Wholesale Corporation measure product demand. With a proven track record of successful roadshows at Costco Wholesale stores on the East Coast, Bai Brands is now poised to expand its growing retail presence on the West Coast.
“Bai is demonstrating commitment to the San Diego Costco Roadshow Program by focusing its leadership team on Costco in the San Diego region during this crucial launch,” said Ken Kurtz, Bai Brands Vice President of Sales. “We’re standing shoulder-to-shoulder with Bai Brands Founder, Ben Weiss, to launch what is already proving to be a successful effort defined by noteworthy sales.”
The San Diego Costco Roadshow Program is a bi-coastal Bai Brands endeavor. It is being coordinated by Regional Managers, Territory Development Managers, Brand Specialists and Brand Ambassadors that have acquired extensive knowledge about the unique properties that make bai5 Antioxidant Infusions the industry’s most innovative beverage.
About Bai Brands
LLC BAI BRANDS, LLC began in Indonesia where entrepreneur and coffee industry pioneer Ben Weiss stumbled upon the fact that coffeefruit, the casing that surrounds the coffee bean, is an antioxidant powerhouse. Back home in Princeton, New Jersey, he mixed coffeefruit and exotic fruit juices in his kitchen for over a year to create a great-tasting, healthful beverage. The result was an antioxidant-rich, refreshing line called bai.
In August 2009 BAI Brands, LLC was founded. A year later, in response to customer demand, a second line of beverages was launched: bai5, a low-calorie, low-sugar variety of the original recipe. It became an instant bestseller. Today, bai5 beverages are available online at Amazon.com, at leading retailers throughout the U.S. and at premium stores and supermarkets along the East Coast and West Coast. Every bottle of bai5 delivers a thirst-quenching experience that is 100% natural, infused with antioxidant power and flavored with exotic fruit juices. Eight delicious varieties packed with flavor not sugar.
For more information about the complete line of bai5 Antioxidant Infusions, visit drinkbai.com.