BAWLS Guarana Revamps Can to Boost Sales

CHICAGO – BAWLS Guarana, manufacturer of the line of premium super caffeinated sodas, has revamped its 16oz. aluminum can. The BAWLS parent company elected to partner with Rexam due in part to its reputation for quality in the beverage industry as well as the recyclability of their products.

Over the last two and one half years, BAWLS has maintained a positive growth trajectory and has continued to expand its presence in the marketplace, most recently adding 13 new distribution partners to their network. The decision to change the can will enable BAWLS to increase 16oz. can sales nationwide.

“We are very pleased to work with Rexam and reintroduce our two best selling flavors to market in their cans,” said Mike Considine , vice president of Operations and Finance, BAWLS Guarana.

“We are happy that BAWLS has chosen to partner with Rexam for their growing line of beverages,” said Rich Grimley , president and CEO, Rexam Beverage Can North America. “Through this partnership, we are providing them with the ideal package that stands out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics.”

BAWLS Guarana in the Original Guarana and Cherry varieties will be available to distribution partners for placement in retail locations nationwide by the end of February.

About BAWLS

Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fuelled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Twinsburg, OH, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US. BAWLS Guarana is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest.

About Rexam

Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.

We have 69 plants in 24 countries and employ close to 12,000 people.  Our sales from ongoing operations in 2011 were in the region of £4.7 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX.