Consumer demand for organic drinks is thriving, and it’s clear that beverage companies are taking notice. From juices and smoothies to colas and energy drinks, marketers are introducing products in a bevy of categories to satisfy the growing thirst for organic beverages.
However, navigating the process to achieve organic certification can be expensive, complex and time-consuming, particularly for new beverage companies. As such, it is extremely important to understand the sourcing requirements and labeling directives necessary to market an organic product.
In this video on BeverageSchool.com, Darryl Williams, a processing technical specialist at Oregon Tilth, offers a brief explanation on what it means for a product to use the USDA Organic seal on its label and the basic requirements necessary to attain organic certification.
For much more organic certification, as well as answers to a number of questions related to organic sourcing and terminology, as well as a range of other topics about the beverage industry ranging from early financing to distribution, visit BeverageSchool.com, BevNET’s on-demand video learning site (subscription required).