BAKERSFIELD, Calif. — Califia Farms’ sleek new website boasts comprehensive product information, a store locator, company background and sustainability information, a robust FAQ, and multiple touch points for fans to digitally engage with the brand. With a live feed of fans’ Instagram photos of its products, Califia has created another exciting way for their consumers to engage with the brand.
“We’ve had a busy year, rolling out nationwide distribution and growing the alternative dairy category, so we’re a little late with our website redesign, but we think you’ll agree, it was worth the wait,” said Greg Steltenpohl, CEO, Califia Farms. “I’ll be chiming in on ‘The Latest,’ the site’s newsfeed, sharing my thoughts on mixology, the beverage industry and what’s next for Califia.” The Latest will also feature partner bloggers’ recipes, reviews, and usage ideas for Califia’s products, along with the Company’s press releases.
About to begin it’s third-year as a beverage manufacturer and quickly becoming a lead category innovator, Califia Farms not only plans to expand its existing lines but will introduce dozens of brand new products into the marketplace in 2014. Through its new website, consumers can keep up with Califia’s incredible growth and expansion in an easy-to-navigate way; the website will feature new products on the homepage, with full product information, including an ingredients list and Nutritional Facts Panel (NFP). Other than full product information, the second most common usage of Califia’s site is for finding stores carrying their various products.
ABOUT CALIFIA FARMS
Califia Farms (Califia, pronounced like California) was founded in 2010 by the growers of Cuties tangerines to share more of their California bounty year-round. Headed by beverage visionary and Odwalla founder Greg Steltenpohl, the company produces all of its products locally in California, celebrating the state’s natural abundance. Califia Farms’ plant is eco-friendly, energy efficient, clean-water responsible and repurposes more than 90 percent of its post-production byproduct. The name Califia comes from a Spanish legend, telling of the beautiful warrior queen Califia who ruled over the mythical island of California. Spanish conquistadors believed they had discovered Califia’s bountiful island when they first explored California.