LOS ANGELES — California Pizza Kitchen, the authority on California-style pizza and industry leader in creative dining, in partnership with The Coca-Cola Company (NYSE:KO), the world’s largest beverage company, today announced a multi-year product and marketing agreement to serve Coca-Cola products in its 202 restaurants across the United States.
“It is an exciting time for California Pizza Kitchen and we are thrilled to announce this partnership with such an esteemed brand as Coca-Cola. As we continue to unveil the next chapter of California Pizza Kitchen, this partnership is representative of where we are headed as a brand and a company,” stated G.J. Hart, Chief Executive Officer of California Pizza Kitchen. “We have listened closely to feedback from our guests, who have told us they want to be able to enjoy a refreshing Coca-Cola beverage alongside their favorite new hand-tossed pizzas, entrees and appetizers.”
Under this new agreement, all of the California Pizza Kitchen restaurant locations across the United States will exclusively serve Coca-Cola products by August 31, 2013. In addition to its popular soft drinks such as Coca- Cola®, Diet Coke®, Coke Zero™ and Sprite®, Coca-Cola will provide California Pizza Kitchen locations with an array of juices, enhanced waters and energy drinks. The agreement also includes the development of various marketing and promotional programs each year between the brands.
“We are delighted to solidify this new partnership with California Pizza Kitchen,” said Dan Manning, Zone Vice President at The Coca-Cola Company. “We are pleased to have been chosen to provide California Pizza Kitchen’s guests with a high quality beverage program and look forward to leveraging our joint marketing capabilities for future promotions to drive beverage growth at all restaurant locations.”
About California Pizza Kitchen
Born in Beverly Hills in 1985, California Pizza Kitchen (CPK) is a leader in authentic California style cuisine and is widely known for its innovative menu items. California Pizza Kitchen provides a range of creative dishes, from signature California-style hearth-baked pizzas, creative salads, pastas, soups and sandwiches. A SoCal classic, CPK incites international cravings in over 11 different countries.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola® Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia™ and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.
Have news? Have a new product? Tell us