Dean Foods Launches TruMoo Protein on West Coast

Dean Foods is now offering its retail customers in California, Nevada and Hawaii the same delicious-tasting TruMoo chocolate milk, now packed with 25 grams of protein. Consumers are looking for protein in their beverages and in their dairy.

This extended shelf life product comes in an assortment of flavors and is offered in consumer preferred 14 oz single-serve bottles. Available flavors include: Chocolate Vanilla Strawberry Cookies n” Cream *Ultra-Pasteurization Process Ultra-Pasteurization (UP) refers to pasteurization at very high temperatures of 280F or above for 2 seconds or longer.TruMoo Protein is a perfect fit.

The objective is similar to High Temperature Short Time (HTST) pasteurization and further extends the shelf life of the product. However, this high temperature process is sufficient to destroy a greater proportion of spoilage microorganisms leading to extended shelf life (ESL) of about 60 to 105 days under refrigeration. This process is known as ESL technology.