NEW YORK — EBOOST, a leader in the natural energy space, is excited to introduce the all-new NATURAL BERRY-MELON ENERGY SHOT. Launching November 15th, this efficacious shot is the first of its kind to be infused with coconut water, making it the most hydrating energy formula on the market, while still tasting delicious.
The EBOOST mission is to continue to create the next generation of energy products that taste great and are better for you. Since being named “Chief Energy Officer” in 2012, Health & Fitness expert Jillian Michaels has worked closely with founders Josh Taekman and John McDonald on product development and brand growth. The team is thrilled to provide consumers with the super hydrating new formula, Berry Melon Energy Shot.
“I am always in search for the most natural products that are better for you, which is why I was so thrilled to become a part of the EBOOST family,” says Jillian. “Their idea to develop a new energy shot with coconut water was sheer genius – hydration is so key to working out and being healthy.”
The new flavor contains green tea, coconut water, green coffee bean, antioxidants, and key electrolytes: Calcium, Magnesium, Sodium, and Potassium. It also features Aquamin™, an all-natural seaweed-derived mineral blend of 74 traces of minerals. Loaded with vitamins B6, B12, and D, the vitamin-infused drink supports energy, focus and hydration. Like all of EBOOST’s products, the Berry-Melon shot is gluten free, soy free and non-GMO (Genetically Modified Organisms).
“Staying energized and hydrated is crucial in order to maintain an active lifestyle,” says Taekman. “Drinking coconut water has always been part of my fitness routine so it made perfect sense to include it in our natural energy formula. Not only is this a natural progression, but there is no other product formula like this in the market.”
EBOOST continues to provide a healthy option for consumers in need of an energy kick. Founders Josh Taekman and John McDonald set out to create an alternative to the traditional chemically laden energy drinks by formulating one that supplies a natural energy boost while providing the daily suggested amounts of vitamins D, B12, and B6. Not only does the company pride itself on using natural ingredients in all of their products, but EBOOST also assures consumers that their beverages are free of artificial flavors, colors and sweeteners.
The all-new Berry-Melon Energy shot launches in November 2013 and can be found at Whole Food Regions, Duane Reade, Life Time Fitness, Ricky’s NYC, UNFI, Natures Best, Select Nutrition, www.EBOOST.com, and reaches Vitamin Shoppe in December. Suggested retail price is $39 for a box of 12 2 oz. shots.
About EBOOST
Founded by Josh Taekman and John McDonald in 2008, EBOOST is a premium, vitamin-infused drink that supports energy, focus and hydration. A responsible boost in an otherwise irresponsible category, EBOOST provides natural energy from green tea and the suggested daily allowance of essential vitamins and minerals. Offered in four delicious flavors including Berry-Melon, Super Berry, Orange, Pink Lemonade and Acai Pomegranate, EBOOST is available in effervescent powder packets and liquid shot form. In 2012, fitness and health expert Jillian Michaels was named Chief Energy Officer. In addition to Michaels, brand loyalists include Heidi Klum, Hugh Jackman, Amar’e Stoudemire, Oprah, Julianna Margulies and Madonna to name a few. For more information, please visit www.EBOOST.com