BOTHELL, Wash. — Essentia Water, innovators of the first bottled functional water brand in the United States, increases its retail presence in grocery and specialty stores as a result of partnerships with retailers including Albertsons, Raley’s Supermarkets and The Fresh Market. Essentia is the fastest growing top 10 premium bottled water brand in grocery, and its super-hydrating water will be on shelves at the aforementioned retailers starting in March.
“Establishing partnerships with these prominent grocery and specialty retailers is a testament to our brand’s strength in its category,” said Ken Uptain, Essentia’s president.
Uptain noted that Essentia has experienced nine consecutive years of growth. In 2012, its overall sales revenues grew by more than 50 percent and Essentia also became the No. 1 selling bottled water brand in natural channel.
Approximately 100 Albertsons stores in Arizona, Colorado, New Mexico and Texas will carry Essentia’s single-serve sizes, including the 20-ounce sport-top. Essentia’s 1.0 and 1.5 liter singleserve bottles will be on shelves in roughly 125 Raley’s Supermarketsthroughout California and Nevada.
The Fresh Market is increasing its commitment to Essentia by authorizing the brand’s six-pack 20-ounce sport-top and 1.0 litersizes in 130 storesthroughout the East Coast, South East, Midwest and California. The retailer currently carries the brand’s 20-ounce sport-top and 1.0 liter single-serve sizes.
In the natural channel, Essentia already has a strong lead on its competitors. According to SPINS data, Essentia sales were 50 percent higher than the No. 2 brand in the category. Uptain feels that the new retail partnerships will mean the same success for grocery and specialty. “Each of these retailers has a commitment to serving consumers seeking natural and healthier products. They also provide the opportunity to deliver Essentia’s brand message to a broader audience.”
Essentia Water, Inc. launched its super hydrating water™ in 1998. The innovators of the first functional bottled water, today it is the No. 1 bottled water brand in natural channel and the fastest growing top ten premium bottled water brand in grocery. Headquartered in Bothell, Wash., Essentia’s proprietary process results in an electrolyte-enhanced water with optimum alkalinity and an ideal pH of 9.5 that is more easily absorbed into the body than other waters. Essentia Water hydrates, restores and balances the body, promoting optimal health.
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