FreshDirect Joins Forces with Crowdfunding Leader RocketHub In Search of the “Next Big Food Thing”

Program Leverages Strength of Social Platform to Cultivate Food Innovations

LONG ISLAND CITY, N.Y. / NEW YORK, N.Y. (October 2, 2013) – Popular online grocer FreshDirect and top crowdfunding company RocketHub, today announced a call for entries for the “Next Big Food Thing” challenge. Entrepreneurs with innovative food-related ideas— from food products to kitchen gadgets, from farming advancements to food businesses, and everything in between—are encouraged to submit their projects.

Finalists will be announced in November and will crowdfund for their idea via RocketHub.com. A winner will be selected by a panel of judges based on a number of factors, including money raised, funder engagement and overall quality of idea.

The entrant with the winning idea will receive $10,000 to fund their venture and the chance to partner with

FreshDirect. Two runners-up will receive $2,500 each to fund their businesses.

Judges for the “Next Big Food Thing” include Geoff Bartakovics, Tasting Table CEO, Natasha Case, Coolhaus CEO, Sarah Copeland, Real Simple Food Director, John Craven, BevNet Founder, David McInerney, FreshDirect Co-Founder and Viraj Puri, Gotham Greens Co-Founder and CEO.

“I’m constantly wowed by the incredible new ventures I hear about; ideas that can improve the way we grow, prepare and provide food, and ultimately change the way we eat,” said David McInerney. “We’re excited to support and spread the word about the newest and greatest small food businesses out there as they strive to take their ideas to the next level.”

“RocketHub is excited to team up with FreshDirect to power the “Next Big Food Thing,” said Brian Meece, CEO of RocketHub. This partnership will leverage the massive power of crowdfunding to incubate innovative food endeavors.”

To submit a project, visit www.freshdirect.com/nbft. The deadline to enter a project is October 31, 2013.

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