LOS ANGELES — Health advocate, author and entrepreneur Dianne Burnett announces the debut of the antioxidant rich, phytonutrient potent new beverage, Mulberry Love. Sourcing her mulberries from organic trees in Izmir, Turkey, naturally sweet Mulberry Love draws on the memory boosting, vision enhancing, heart healthy and inflammation reducing properties inherent in this new super food. Mulberry Love comes in two varieties – a premium organic mulberry juice which contains coconut water from the Philippines and an all natural mulberry superfruit blend.
The distinctive 8.4 oz. heart motif bottles retail for $3.99 (natural) and $4.39 (organic) each. Launched this month, retailers already include Gelson’s, Whole Foods southern Pacific region, Ralph’s and select Von’s/Safeway. Mulberry Love is also available on the web portal, www.mulberrylove.com. Distribution is being handled by UNFI, DPI and Natures Best. The only blended mulberry beverage available in the U.S., the brand, by the end of the month, plans to launch an organic mulberry juice/green tea blend as well as three distinct organic juice blend pouches for children’s….strawberry, peach and banana. A robust billboard and bus shelter campaign will support the rollout.
Burnett researched mulberries when she was experiencing immunological challenges and needed a super food to boost her immune system. Her search led her to a mountainous region in Turkey, where villagers raved about the health benefits of their native mulberry trees.
Mike Robinson, a 30 year food and beverage industry veteran, joins Mulberry Love as Head of Sales. Prior to joining Burnett, Robinson was the Corporate VP, Brokerage Operations at Tree of Life as well as VP of Sales for Military and Natural channels at Aqua Hydrate. States Robinson, “In my many years in the industry, I have never seen a product received so well at retail.”
A portion of the profits will be donated to the Joan Valentine Foundation (created in honor of Dianne’s mother who passed away from cancer), a foundation for natural cures dedicated to integrative, holistic and alternative healing methods, specifically in the treatment of cancer and RainCatcher, a non-profit organization that is committed to providing clean drinking water to impoverished regions around the world.