ATLANTA – HERO WATER, LLC recently named Peter Moersen as President and CEO. Moersen works closely with Owner, Ashwin Patel, to develop and maintain distribution opportunities for the company’s new energy water, HEROEC H2O (pronounced he-ro-ic). Patel knows Moersen is the right one for the job.
“Peter’s expertise in the beverage industry has me extremely confident in the success of our business. We’re all very excited.”
Moersen brings to the HEROEC H2O team, 20 plus years of experience with Kimberly-Clark Corporation, where he held numerous customer leadership roles. During this time, Moersen developed relationships with key grocery and mass retailers such as Wal-Mart, Publix, Food Lion, Stop&Shop, HEB and others. After leaving Kimberly-Clark in 2006 to help start ByB brands in Charlotte, North Carolina, Moersen joined In Zone Brands, an Atlanta based children’s beverage company, to lead sales efforts before becoming President in 2010. “I was thrilled when Ashwin approached me with this concept. There is no other beverage company whose mission is to give back to the people that make a difference in the lives of others, and truly no product like HEROEC H2O out there; we’ve got a great product, with just the right amount of energy and electrolytes to provide a healthy alternative to the current energy drinks and shots in the market” says Moersen of his choice to join the HEROEC H2O team.
In addition to Moersen, Rachel Greenlee has also joined the team as Director of Corporate Administration. “We needed someone who could roll up their sleeves, jump right in, and do what needs to be done to get the ball rolling. Rachel immediately came to mind,” says Moersen of the company’s addition. Greenlee previously worked with Moersen at In Zone Brands, and the two are thrilled to be part of the same team again.
About HEROEC H2O
Offered in three exciting flavors, Natural, Strawberry and Blue Raspberry, each 16.9 oz. bottle of HEROEC H2O contains purified water infused with electrolytes, 60mg of natural caffeine and natural berry essence. Created to fill a void in the marketplace for a healthy alternative to coffee, soda and energy drinks, HEROEC H2O is intended to hydrate, empower and revitalize the everyday hero within you.
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