Honest Tea: Honest Fizz Headed for Whole Foods

The new CSD will be a Whole Foods exclusive for a while, natch.

According to an Honest Tea Twitter account, it is releasing the four-flavor line in “Austin, SA, Houston, Dallas, New Orleans and beyond.”

The flavors for Honest Fizz, which will be available in 12 oz. cans and 6-packs, include Root Beer, Lemon “Limey”, Orange Pop, and (perhaps in tribute to Yale School of Management-based co-founder Barry Nalebuff?) cherry-flavored “Professor Fizz.”

The product is zero-calorie, certified organic, naturally-sweetened with Stevia (and according to Beverage Digest, Erythritol as well).

Early sightings of the product were at Expo East in Baltimore, although at the time it wasn’t yet clear that it had been green-lighted.

Honest Tea® seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company special...

  • http://www.mclean-design.com fred hart

    Great packaging, fits the brands tradedress while separating its self from their other offerings via structure and graphics. Looks fresh.

  • jane

    Not just at Whole Foods, I picked some up at Bristol Farms this week.

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