(Bethesda, MD – November 19, 2013) – HONEST® Tea, the makers of the nation’s top-selling organic bottled tea, is now offering Unsweet Lemon Tea nationally. Brewed with USDA organic, Fair Trade Certified™ tea leaves from India, the unsweetened, zero calorie beverage is flavored with organic lemon extract and is available in 16.9 oz. PET bottles.
“We worked hard to create an unsweetened tea with a smooth and easily accessible taste profile that Unsweet Lemon Tea delivers.” said Seth Goldman, co-founder & TeaEO of HONEST Tea. “We hope this new variety will resonate with consumers as they seek out more zero calorie beverages.”
Inspired by the success of Just Green Tea (currently HONEST Tea’s best-selling beverage in the natural food & beverage channel*), Unsweet Lemon Tea was tested earlier this year in New York City and is rolling out nationally at a time when the unsweetened beverage category is up 34 percent in the past year**. The newest offering expands HONEST Tea’s total zero calorie beverage line to four varieties in glass and PET bottles in addition to HONEST® Fizz—a zero calorie, naturally-sweetened soda line launched by HONEST Tea earlier this year. Unsweet Lemon Tea is already available in individual, 16.9 oz. bottles for purchase at retailers nationwide.
Unsweet Lemon Tea is labeled with USDA Organic, Fair Trade Certified™ Tea, contains No GMOs, and is Gluten Free, helping consumers make an informed decision at the point of purchase.
The national launch of Unsweet Lemon Tea continues to deepen a core facet of HONEST Tea’s mission of exclusively sourcing Fair Trade Certified™ tea leaves. Since partnering with Fair Trade USA in 2003, HONEST Tea has contributed over $397,000 in Fair Trade premiums, reinvesting in education, agriculture and community projects where the tea is sourced. In 2013, the company increased the amount of its Fair Trade premiums by 19% over the previous year.
ABOUT HONEST TEA
HONEST Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company specializing in beverages that are Just a Tad Sweet®. HONEST Tea’s product lines include: ready-to-drink bottled teas, HONEST® Ade and HONEST® Kids organic thirst quenchers, HONEST® Freshly Brewed iced tea and HONEST® Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading “8 Revolutionary Socially Responsible Companies,” HONEST Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. HONEST Tea has won Men’s Health “Best Green Tea” for six years running and in 2012 and 2013 was named one of Women’s Health magazine’s “125 Best Packaged Foods for Women.” HONEST Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com or www.Facebook.com/HonestTea.
*Source: SPINSscan, September 2013.
**Source: Nielsen Scanning, All Measured Channels, Latest 52 W/E 07/20/13