Icelandic Glacial Water Expands Executive Team

Icelandic Water Holdings hf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today that Michael Sachs has joined Icelandic Glacial as Director of Global Marketing for the brand and Daniel Gadomski will be leading the accounts sales team as Director of National Accounts.

Sachs, an industry veteran who has worked for over 16 years in the beverage category, brings both brand management and sales experience to the company. For the past five years Mr. Sachs was President and Co-Founder of Code Blue Recovery Drink. Prior to that, he worked for Bacardi USA as a Marketing Manager for Grey Goose Vodka. Michael holds an MBA in finance and marketing from the University of Miami and a BA from Boston University.

In addition to the appointment of Mr. Sachs, Daniel Gadomski has also joined the ever-expanding Icelandic Glacial team this week as Director of National Accounts. Mr. Gadomski comes to the company with over 20 years of experience in the grocery business; most recently managing all Grocery and DSD nationally for Steaz Tea.  Prior to Steaz Tea, Mr. Gadomski was an integral part in the growth of the O.N.E Coconut water brand, generating over 35 million in sales in three years. He also spent a combined 12 years in sales with Sparkletts Water before moving on to Penta Water.

“We are very excited to have Michael join our team,” said Jon Olafsson, Chairman and Co-Founder, Icelandic Glacial. “Michael brings a wealth of marketing experience with him, including developing strategies, launching new products and leading new business initiatives, making him an integral part of our strategy as a company.” Adding, “In addition to that, this week Daniel joins Icelandic Glacial with solid relationships in the Natural sector with a very solid background in managing national accounts, where Icelandic Glacial looks forward to continued growth.  I am confident that their combined insights, enthusiasm and innovation will help Icelandic Glacial reach new levels of success.”

About Icelandic Glacial Natural Spring Water

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method, which is used in their Diorsnow line of skin-lightening beauty products.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.