Icelandic Glacial Water to Distribute in South Korea

Icelandic Water Holdings, makers of the award-winning, CarbonNeutral premium natural spring water Icelandic Glacial, announces today its partnership with leading South Korean beverage distributor, HITEJINRO Co., Ltd.  Starting July 2013, Icelandic Glacial natural spring water will be available in key on and off premise accounts throughout South Korea.

“We are pleased to announce our new distribution channel in South Korea, through HITEJINRO Co., Ltd” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “South Korea has made tremendous strides in exporting goods to the world, including Iceland, and we’re delighted to be able to bring something from Iceland to Korea in return.”

Renowned for its exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland, providing customers with remarkable pristine water at the highest level of quality.

“HITEJINRO is honored to introduce Icelandic Glacial water into South Korea’s growing market,” said Yeongjae Kang, President and CEO, HITEJINRO Beverage Co., Ltd “As one of the world’s fastest rising economies, we see an increasing demand for the world’s premium products, Icelandic Glacial answers our market’s high expectations with exceptional purity and award winning sustainability.

About Icelandic Glacial Natural Spring Water

Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial was chosen by Parfums Christian Dior as the exclusive hydration method, which is used in their Diorsnow line of skin-lightening beauty products.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.