ICONIC Introduces Vanilla Bean Flavor, Expands Distribution

NEW ORLEANS — Health conscious individuals across the Southeast region now have expanded access to ICONIC – developed by Be Well Nutrition to meet the needs of health conscious consumers.

“ICONIC flew off of shelves during our test market this spring and we were sold out before we knew it. We’re excited to be back in stock with a new flavor – Pure Vanilla Bean,” says Billy Bosch, CEO and co-founder of Be Well Nutrition.

Available in both Chocolate Truffle and new flavor Pure Vanilla Bean, ICONIC is a lactose and gluten-free alternative to other protein energy beverages that is dedicated to providing great taste and increased energy through all natural ingredients.

“Two things that we, and our customers, are passionate about are local and healthy food and drink – so we’re all excited to have ICONIC back in stock at Rouses!,” says Rouses a representative.

The 11oz. ICONIC packs only 130 calories and 3g of sugar while delivering 20g of protein. ICONIC blends natural ingredients that promote energy and focus while eliminating hunger. Designed for on-the-go consumer in need of a filling and low calorie beverage, ICONIC is packaged in a recyclable Tetra-Pak container.

Be Well Nutrition’s ICONIC is in stock and now available at select grocers and businesses in the New Orleans area, as well as other new distribution areas across the Southeast region. ICONIC can also be purchased online at Amazon.com. For a complete list of stores that carry ICONIC, please visit www.drinkiconic.com.

“There’s a real gap in the health market for a healthy lifestyle beverage. ICONIC has nailed it with balancing great flavor with health benefits,” said Kevin Wilkins Founder and Managing Director of Trepwise.

For more information about Be Well Nutrition, Inc and ICONIC, visit www.drinkiconic.com, or call 504.598.5225. Connect with ICONIC on Facebook and follow @DrinkICONIC on Twiiter and Instagram.

About Be Well Nutrition, Inc.

Be Well Nutrition is a nutritional beverage startup based in New Orleans, LA, headquartered at the New Orleans BioInnovation Center. Be Well has launched ICONIC – Healthy Lifestyle Beverage, a non-carbonated drink made with all natural ingredients to provide customers with a delicious taste experience, healthy energy and increased focus. ICONIC is packed with 20 grams of high quality protein to satisfy hunger, Vitamin B-12 to promote healthy energy, and Choline + Amino Acids to improve focus and maintain alertness. With a single daily serving of the protein, vitamins, fiber and minerals, Iconic provides you with what you need without having to stop for a meal.