SALT LAKE CITY, UT–(Marketwire – Jan 3, 2013) – Innovative Health Solutions LLC (IHS), the makers of H2O Overdrive™ and H2O Overdrive HYDRATE™, have announced the introduction of a bold new look on their flagship product H2O Overdrive™.
Their unique cutting-edge hydration product H2O Overdrive™ appeared on the nutritional scene in 2009 in a quiet soft launch by Company owners and co-founders Terry Giles and Randy Olshen, two long time nutritional industry leaders. H2O Overdrive™ was introduced with professional athletes and serious sports competitors as their focus, and the product was distributed through a small group of dedicated distributors and specialty retailers. The product became a springboard for their more mainstream hydration product H2O Overdrive HYDRATE™, a zero sugar hydration beverage with a wider product appeal.
“H2O Overdrive™ was developed as our pro formula,” stated Terry Giles, IHS co-founder and developer of H2O Overdrive™. “With the release of HYDRATE, we saw an immediate acceptance to the new flavors, so I went back into the lab and we developed the same flavor profiles for our original product. It was a bit of a challenge given the much higher concentration of active ingredients in our pro formula, but I made some processing adjustments and we ended up with a better tasting product with less protein fallout and everyone really loves the new taste.”
“Our new packaging has a real sharp look with flavor descriptors and the new look better highlights the unique hydration and performance attributes of the product,” Terry commented. “Our commitment is to be the best hydration beverage available — period.”
“We will continue to evolve the products and formulas based on the latest science and manufacturing technologies available, that is our focus today and tomorrow — we are the best hydration product,” Giles said.
Both products are available in three great tasting flavors: Jostaberry Grape Explosion, Lychee Lemon Rush, and Tangy Tangerine Freeze.
H2O Overdrive™ has only 3 grams of sugar and delivers 8 grams of 100% whey protein isolate, 21 grams of complex carbs, while H2O Overdrive HYDRATE™ has zero sugar, 3 grams of 100% whey protein isolate with 9 grams of complex carbohydrates and both products deliver a balanced electrolyte matrix with over 30 essential vitamins, minerals and amino acids essential to hydration, energy, stamina, performance and recovery.
About H2O Overdrive™
H2O Overdrive™ and H2O Overdrive HYDRATE™ are sports beverages that hydrate and energize at the cellular level with a balanced electrolyte matrix, a precision protein to carbohydrate ratio and over 30 essential vitamins, minerals and amino acids.
H2O Overdrive™ is designed for serious athletes, has only 3 grams of sugar and delivers 8 grams of 100 percent whey protein isolate with 21 grams of complex carbohydrates in every 20 ounce bottle.
H2O Overdrive HYDRATE™ is designed for athletes of any age at any fitness level with zero grams of sugar, 4 grams of 100 percent whey protein isolate and 12 grams of complex carbohydrates in every 16 ounce bottle. Both formulas help athletes’ bodies and minds prepare for and recover from everything from light workouts to rigorous competition, improving overall muscle function, athletic performance and fitness.
For more information about H2O Overdrive™ and H2O Overdrive HYDRATE™, please visit www.h2ooverdrive.com.
H2O Overdrive™, H2O Overdrive HYDRATE™ and Innovative Health Solutions are trademarks of Innovative Health Solutions, LLC. All other trademarks are property of their respective owners. These statements have not been evaluated by the U.S. Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.